Apple News

Apple News


Apple News is an app that aggregates multiple news sources, blogs, breaking stories, video publications, magazines, and newspapers into one feed. Users can follow different outlets and have them appear in the news feed, which is sorted by topic and publisher. The app is also home to News+, which is Apple's subscription service for premium news content.

● Human curated news
● Personalized news feed
● Unique and exclusive format
● Zero data sharing with third parties
● Apple News+ Subscription
● Available across all Apple devices

Apple News debuted with iOS 9 as a replacement for Newsstand. Using RSS and publication feeds, the app gathers articles from across the web and sorts them into a news feed. Users can subscribe to their preferred publications, like or dislike articles, and save stories for offline reading. Apple prides itself in offering a private and human curated news resource for its users.

What is Apple News?

Where RSS ruled the early days of the web, news aggregators stepped up to take over, offering users algorithmic news feeds and less work finding what they want to read. Apple took a specific approach to this and created a new format, Apple News Format, to specifically cater to iOS readers. Device optimized articles, rich media, and uncluttered reading were all promised by the new platform.

Apple offers some advertising in the app, but is otherwise just a clean feed of articles sorted by topics. Top News sections are selected by human editors at Apple, and relevant topics surfaced based on the readers history of reading, liking, and saving. This data is gathered with a random identifier that can be reset at any time, so users don't need to feel like they are being tracked.

The app is divided up into a few sections, and depending on which device you are using, are presented differently. On iPad and Mac all the different areas are in the sidebar, and on iPhone there is a small navigation bar at the bottom of the screen.

The navigation tab The navigation tab lets you switch between Following, Today, and News+

The Today tab shows your personalized news feed. From here you can see all of the articles that has been surfaced and sorted based on your interests. Sections like For You will offer specifically curated information based on what you like. Top Stories are curated by editors to offer an overview of whats happening right now. Channels and topics show up as individual sections, containing all the relevant articles to that topic, even if they oppose eachother.

News+ is its own tab, and contains all of the subscription services content. From here you can choose to follow certain magazines or newspapers, and browse their content. Premium articles and magazines will display in an optimized format with rich media throughout. Other publications that do not follow the news app format will show up as fulll page scans of the magazines. Apple News+ is a premium service and costs $9.99 per month for a family subscription.

The following tab shows you which channels and topics you follow, and what your saved stories and history are. From here you can manage what shows up on your today view, or see a specific channels page with only their articles present. Saved stories acts as a repository for your favorite article, but does not save them for offline reading.

How to personalize Apple News

When you first start out using Apple News, its all based on popular news and publications. You will want to follow several of your favorite publishers and topics to start seeing some curation. When reading an article you like, like it to show that you find it relevant, or dislike it to see fewer from that topic or channel.

From the today view press and hold an article to access the share sheet and from there you can perform further tasks like blocking channels or reporting spam or broken stories. The share sheet from within articles works the same way. Be sure to utilize this to avoid any content you'd prefer to avoid. Apple wants its news service to avoid fake news and filter bubbles, so don't expect to see the same views represented throughout.

By default the app is set up to show you all the content it can in abbreviated format to get pages loaded quicker. These can be changed in settings to gain more control over the feed. De-select "show story previews" to always launch directly into the story and avoid the reduced preview screen. 

Personalized feed Customize your feed with personalized recommendations and settings.

If you only want to see the news publications you follow, and avoid any world stories or politics for example, toggle on "restrict stories in today." This will make the Apple News app function a little more like a personal RSS reader, rather than full news app.

Apple News in the news

Apple has slowly shown more and more interest in not only curating news, but participating in it. Its own editorial staff writes articles in the Newsroom quite frequently now, and Apple even has a dedicated team writing stories in the App Store.

Apple has tried its hand at hosting large political events like the 2018 midterms. During the midterms Apple heavily advertised and had an entire dedicated section in the Apple News app for midterm election updates. This year, Apple is teaming up with ABC to cover the entire election from the debates starting in February all the way to inauguration.

Apple News has also been somewhat controversial. Apple wants publishers to be on the platform, but offers very little incentive. The app offers curation via editors, but this means a story can live or die based on what they choose to feature. Major publishers see decent reader numbers, but becasue of the lack of heavy advertising, revenue isn't as high as it could be. Smaller publications don't find a lot of traction on the platform, and revenue is sparse. Despite all of this, Apple continues to boast that Apple News is growing.


In 2011, Apple launched Newsstand, an app meant to present magazine and newspaper subscriptions in a skeuomorphic bookshelf. This replaced the many individual apps that publishers were designing for iPad, and was meant to help users manage the subscriptions. The issue being that these publications still needed to develop and support apps, which they would have to pay developers to make.

In 2014 Apple acquired Prss, a company that created a web app for creating digital magazines that could be downloaded at much smaller sizes. This acquisition lead directly to the creation of Apple News format and the App. Apple News launched with iOS 9 in 2015.

The new service saw fast adoption, to no surprise considering it was a built in app. Just one month after its release, Apple claimed 40 million active users. This number continues to climb each year.

Dark Mode iPadOS 13 introduced dark mode system wide, including the news app

Not much has changed in regard to Apple News and its design since its 2015 release. The app was added to macOS Mojave in 2018 as one of the first Mac Catalyst apps. And since macOS Mojave included a system wide dark mode, the news app got it too. iOS and iPadOS 13 released with system wide dark mode as well, adding it to the Apple News app, and making the design uniform across the ecosystem.

A rumor about how News+ stories are handled has surfaced, stating that there may soon be an audio component as well. Apple has been approaching publications on the matter, asking about releasing an audio version of some of the top News+ stories. This would allow for great accessibility features, as well as Siri related functions for reading news aloud.

It is yet to be seen if Apple News+ will be a success, given its struggle to retain users and its relatively high price. Despite low subscription retention rates, publications on News+ still saw more traffic to their content. This increased traffic did not increase revenue, however, due to how Apple pays the publishers.


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