Last updated: 1 month ago
Apple TV has a dedicated operating system and software platform called tvOS. It is optimized for use on large screens with big icons and simple on-screen navigation. Siri acts as one of the primary input options for navigating content.
● Dedicated App Store
● HomeKit Hub
● Apple TV+
● Apple Arcade
● Siri Remote
● Audio Sharing
The tvOS platform is focused on entertainment and gaming app distribution and acts as a window to all of Apple's service platforms. Apple pitches Apple TV as the center of your living room, and tvOS enables access to the greater Apple ecosystem like Apple TV+, Apple Arcade, Apple Music, and HomeKit.
Apple has always used a custom operating system for its Apple TV line, but it wasn't until the 4th-generation model that they introduced tvOS. The primary feature of the new operating system was the App Store. Developers can now implement apps for the platform alongside their iOS and iPadOS counterparts using the same tools provided by Xcode on macOS.
Very little has changed about the operating system since its debut in 2015 with tvOS 9. Apple has updated the hardware to the Apple TV 4K to enable 4K HDR playback and added special screen savers to take advantage of the higher quality output.
Apple is expected to release an "Apple TV 6" sometime in 2020 with improved gaming performance and a new remote. The company already announced its latest update called tvOS 14, which will release in the fall of 2020.
According to Apple, "The future of TV is apps." While this never fully came to fruition, the App Store on tvOS graduated the platform from "side project" to a full-fledged platform.
When the Apple TV App Store was first released, Apple placed a focus on cooking apps, real estate apps, and single-button games. Just like with every other App Store, the initial release was flooded with junk apps for digital fireplaces and "premium" screensavers.
Now the store is focused on entertainment apps for video, like YouTube, Hulu, Netflix, and Amazon. tvOS 13 introduced Apple Arcade, which resides in the App Store and the Home Screen too.
The addition of game controller support like PS4's Dualshock 4 and Xbox One's Elite controller made game developers more interested in the platform. While the install base of Apple TV is not quite as high as other home consoles like the Playstation, some game developers could bring their games to the platform to take advantage of Apple's higher-spending users.
Apple introduced the idea of "Universal Apps," which let developers target the iPhone, iPad, and Apple TV with the same code bundle.
The Siri Remote for the Apple TV is the included input device for the Apple TV. It consists of a touchpad and gyroscopes to allow for multiple input options for games and navigating apps.
Siri is the brains behind the Apple TV's universal search and speech-to-text input. While the remote has been met with some controversy about its symmetrical design, the functionality of the remote "just works."
When a user wants to locate a movie or TV show, there is a dedicated Siri button on the remote that will search all installed apps. Siri does not have a voice on the Apple TV but does respond with text on the screen.
Siri can control content when viewing media with the following commands:
- "What did they say?"
- "Skip ahead"
- "Who is in this movie?"
- "Turn on subtitles"
- "Reduce loud sounds"
- "Switch to Japanese audio"
Apps can have custom Siri commands too. For example, cable TV apps may let users change the channel by saying, "turn to CNBC."
Apple introduced multi-user support in tvOS 13, which allowed simple account switching. This enabled users to access personalized Apple Music and Apple TV Up Next content without disturbing the other's account.
This feature was extended to include Apple Arcade in tvOS 14 so users could resume games they started on other devices on the TV and track Game Center achievements properly.
Apple TV App
The Apple TV app is the center of the tvOS experience. The app surfaces content from all eligible entertainment apps installed on the device and lets users view a universal "Up Next" for watched content. One notable exception to this is Netflix, whose content can be searched for within the Apple TV app, but will not show up in Up Next.
Within the Apple TV App, users can subscribe to specific channels to view content natively within the app. The app is automatically populated with any previously purchased iTunes content and will play channel content within the app too.
These are the available channels within the app:
- Apple TV+
- HBO (Grandfathered in)
- CBS All Access
- A&E Crime Central
- Acorn TV
- Arrow Video Channel
- Brit Box
- Comedy Central Now
- Curiosity Stream
- Eros Now Select
- Hallmark Movies Now
- History Channel Vault
- IFC Films Unlimited
- Lifetime Movie Club
- Moonbug Kids
- MTV Hits
- Nick Hits
- PBS Living
- Smithsonian Channel Plus
- Sundance Now
- Urban Movie Channel
- Up Faith & Family
Users who subscribe within the app will have an integrated experience that never leaves the app. Other apps can tap into Up Next and Universal Search but will be launched within their respective apps, like Hulu.
The Apple TV is a HomeKit hub but does not have a dedicated Home app. By acting as a hub, it allows users to operate devices when not connected to their home network. Hubs also process more intensive tasks locally, like routines and scenes, rather than relying on HomeKit devices to do so.
Apple introduced new security camera features on tvOS 14. When a compatible camera is alerted, it can show the feed in a PiP view on the connected TV screen. Camera feeds can also be accessed within Control Center.
Apple implemented screensavers recorded with high-quality equipment to show off 4K HDR content when idle. These are called Aerial Screensavers and can be set to automatically download new screensavers as they are made available.
Apple does not change much about its TV platform very often. Updates often include a new range of screensavers and a slight UI alteration to match changes made in iOS.
tvOS 14 updates included:
- 4K HDR YouTube video support
- Better system-wide Picture-in-Picture support
- Audio Sharing for H1 equipped headphones like AirPods
- AirPlay support for 4K video
- New Control Center with HomeKit controls
- Support for Microsoft Elite 2 and Adaptive Xbox One controllers
tvOS 13 updates included:
- Dualshock 4 and Xbox One controller support
- New underwater screensavers
- Apple Arcade introduced
- Picture-in-Picture support added
- Multi-user support
- Apple Music lyrics are shown in real-time
tvOS 12 updates included:
- Redesigned TV app
- Siri support in third-party remotes
- New Ariel Screensavers
- Password AutoFill when using Remote app
- Zero Sign-On for cable providers
- Dolby Atmos support
tvOS 11 updates included:
- Automatic conversion of HD iTunes movies to 4K where possible
- HDR support with HDR10 and Dolby Vision
- AirPods quick switching added
- Home Screen sync
- HEVC and HEIF support
- AirPlay 2 support
tvOS 10 updates included:
- Updated TV app
- Single Sign-On for cable TV apps
- HomeKit control via Siri
- iOS handoff of text entry
- Music UI update
- Notification badges added
- Light mode and dark mode
tvOS 9 updates included:
- Dictation via the Siri Remote in text fields
- iCloud Photo Library
- App organization with folders
- Third-party game controllers
- Modernized app switching
The 3rd-generation Apple TV ran a modified version of iOS, and developers had to submit apps in a specific way to get access to the operating system. This meant that users only had a few streaming apps to choose from and no ability to add more, and developers had to conform to Apple app design to add apps.
Apple moved to a dedicated operating system called tvOS for Apple TV 4. This move brought the Apple TV up to a fully supported platform with apps and an App Store.
Apple fought to have its Siri Remote be the primary, if not only, controller for the Apple TV. Gaming on the device never quite recovered from Apple's insistence that all games be playable with the Siri Remote.
While Apple has since reversed this rule and added Apple Arcade, complex games like "Grand Theft Auto" and "Final Fantasy" have never made it to the platform despite being on Android TV devices.
Apple has yet to make any changes to tvOS to truly make it the future of entertainment as they envision it, but they have not abandoned the platform either. New changes in hardware and a new focus on Apple Arcade may make developers and customers alike return to the TV ecosystem.