Apple introduced ultra wideband chipsets with the iPhone 11 series, and may use the same technology to power a device tracker called "AirTags." The Tile-like device will feature special tracking tools and system-on-a-chip intelligence to aid users in keeping up with their possessions.

● UWB capable
● Small device size
● Private and secure
● Find devices within inches of their location
● Spring 2021 announcement likely
● Image render created by @CConceptCreator and Jon Prosser

Page last updated: 5 days ago

Keeping track of keys and wallets with connected trackers isn't new, but Apple may introduce its own tracking device soon. Utilizing the U1 chip that Apple introduced with the iPhone 11 and iPhone 11 Pro, you'll be able to track devices to within an inch of their location using a rumored device dubbed "AirTags."

Apple initially introduced the ultra wideband U1 chip as a way to increase the accuracy of AirDrop by offering a direction-based method to share content. This technology uses triangulation and motion to determine what it is looking for.

An update in iOS 13 combined the Find My Friends and Find My iPhone apps into one app called "Find My." This app enables you to find whatever you're looking for be it friends, family, devices, or third-party trackers. One day it may include functionality to find the "AirTags" as well.

In October 2020, regular leaker Jon Prosser shared design details and unofficial renders. He said the front of the tracker will be all-white and that the back will use polished metal with an Apple logo.

"AirTags" Features

As seen before with device trackers made by Tile, the "AirTags" will work offline and ping nearby Apple devices to mark its location online. This would be done without notifying the pinged device, but will update the location for the owner of the lost device. With over 1.5 billion active Apple device users, there are very few locations on earth where you won't be able to ping a lost device.

A render of Apple's AirTags [via Jon Prosser] A render of Apple's AirTags [via Jon Prosser]

The "AirTags" system will be built on the same security and privacy surrounding Find My. Any location tracking done in Find My is done with end-to-end encryption. A cryptographic key is created and exchanged for each update to a lost device or AirTags location, and this key is stored in the Secure Enclave.

There may be two sizes of "AirTags," one for a keychain with a shorter battery life and larger one that might be used in a bag or vehicle. The simple devices won't have a way to attach to keychains or bags on thier own, but leaks show there will be keychains and sleeves to place the "AirTags" in.

Nomad's alleged 'AirTags' keychain design Nomad's alleged 'AirTags' keychain design

Some third-party vendors have begun making keychains in anticipation of the product's release. One notable leak showed a prototype keychain made by Nomad.

Augmented Reality

One way Apple is seeking to differentiate their tracking tags is with Augmented Reality. The implementation would allow users to scan the room or environment they are in and have the device show up on-screen in the approximate location in the real world.

The code discovered references two 3D rendered balloons, red and orange, that will float where the user needs to go to retrieve their device. Another code leak shows Find My will have AR views for finding devices.

Crowd sourced object finding isn’t a new concept“AirTags” patent shows the devices working as a crowdsourced location network

Rumors and release

The "AirTags" have been rumored since its discovery in early iOS 13 beta builds referencing the device. While nothing has yet been announced, more signs pointed to a potential spring 2021 release. Ming-Chi Kuo has even predicted it to be one of the several devices Apple could announce in March. An Apple supplier has also recently acquired an ultra wideband chipmaker recently, thus renewing interest in the impending release.

Apple accidentally revealed the product nameClose-up of Apple's now-retracted video, showing the "AirTags" name

A support video leaked the name "AirTags" when shown in a menu for deactivating Find My while resetting an iPhone. The video has been promptly removed but has confirmed the product name at least.

In October 2020, Jon Prosser said Apple won't announce "AirTags" until March 2021. On October 20, leaker L0vetodream says that they are "coming soon" and in two different sizes.

A new report suggests that the "AirTags" will be sold with a keychain and leather sleeve bundled in the box. Prosser has since stated the leather sleeve and keychain will be sold separately.

A code sleuth discovered hidden audio and haptic files in a pre-release version of iOS 14. These files could be used in "AirTags" when locating the device and provide further proof in the device's development.

"AirTags" in court

The current industry for device tracking is owned almost entirely by Tile. They make many types of trackers that are easily attached to a variety of devices and uses the location data of the user's iPhone to update device locations. Tile has already taken Apple to court for antitrust concerns since they have vastly limited the ability for third-party apps to utilize customer location data. This location tracking limitation seemingly arrived when Apple intended to launch a location tracking system with "AirTags," and is seen as anti-competitive.

While an Apple device tracking system like the rumored "AirTags" could be disruptive to Tile, there will likely be cases not covered by Apple. Tile is a universal system that has apps on Android and iOS. Their tags come in a variety of sizes and shapes. Some recharge via solar, and others have to be traded in once a year for battery replacement. Overall, while "AirTags" will be attractive to Apple users, it is likely that Tile will be a cheaper and more versatile option for those who operate outside of Apple's ecosystem.

Find My Items allows third-party devices to tap into Apple's network Find My Items allows third-party devices to tap into Apple's network

A new feature in iOS 14 brings third-party accessory support to Find My. This means that not only will users be able to use "AirTags" to find devices, but other tracking devices as well. Tile may not have an antitrust case anymore since the comany can adapt Apple's Find My feature and recieve equal treatment as proprietary tracking.


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