Following Apple's iPhone event on Tuesday, the company announced the shutdown of its Cards service, which allowed users to design and send physical greeting cards from an iOS app.
While Apple has yet to release an official statement regarding the reasons behind Cards' closure, the discontinuation of services brings an end to the endeavor that first debuted in 2011. The shutdown was first spotted by MacRumors earlier today.
Although not one of Apple's major iOS titles, the discontinuation of services is somewhat peculiar given the app was updated as recently as June. As noted above, customers who ordered cards before 1 p.m. Pacific on Sept. 10, 2013, will have their purchases delivered.
Instead of going through Cards, Apple recommends letterpress cards be ordered via iPhoto.