Apple is advertising the iPad in a new spot that breaks from previous iPod an iPhone product ads to present the new device as magical and revolutionary.
The new spot, which Apple today posted to YouTube, asks "What is iPad?"
It then portrays users interacting with the thin new tablet, noting that it is "thin, beautiful, goes anywhere, and lasts all day."
The ad ends with the line, "It's already a revolution, and it's only just begun."