In an interview explaining Apple's purchase of Beats Electronics and Beats Music, CEO Tim Cook looks toward expanding the iTunes business model and building future products co-designed by the two companies.
Source: ImagineChina/AP Photo via Bloomberg
As for the deal itself, which is Apple's largest acquisition to date, Cook told Re/code that it's "all about music," going on to note the Mac program is rooted in sales to creatives like musicians.
While Cooks' statement seems obvious given Beats' audio-related wares, the reality is that many industry watchers are questioning the deal because Apple has sufficient resources to build identical -- or superior -- products in-house.
"We could build just about anything that you could dream of," Cook said of Apple.
"But that's not the question. The thing that Beats provides us is a head start. They provide us with incredible people, that don't grow on trees. They're creative souls, kindred spirits."