Ahead of an expected iPhone unveiling on Sept. 9, Apple on Thursday rolled out an updated version of its Apple Store app for iOS, introducing cross-device shopping support, enhanced imagery and refined navigation.
The Apple Store version 3.0 update features a design inspired by the made-for-iPad iteration, with large high-resolution graphics and gesture-based user interface controls modeled after the iOS 7 template.
Aside from the front-end polish, Apple bolstered the app's feature set to include support for cross-platform shopping. According to the release notes, users can start shopping on one device, like an iPhone or iPad, and finish using a Mac or even a PC. Synchronization likely takes place through iCloud.
In addition, Apple Store for iPhone comes with a new Stores tab that provides up-to-date information on upcoming events and workshops taking place at nearby brick-and-mortar Apple Stores.
Finally, the universal app brings support for One to One reservations on iPad.
Apple Store for iOS is a free 23.4MB download from the App Store.