It was announced on Wednesday that Apple CEO Tim Cook will deliver George Washington University's commencement address at the school's graduation ceremony in May, where he will also receive an honorary doctorate of public service.
In its announcement, the Washington, D.C.-based university said students selected Cook for the role during a nominations process and noted Apple's products are ubiquitous on the school's campuses.
"I am delighted that Tim Cook has accepted our invitation to give this year's Commencement address on the National Mall," said Steven Knapp, President of George Washington University. "I know our graduating students will be inspired and enlightened by his reflections on the lessons he has garnered from his distinguished career as a highly effective leader at the forefront of technological innovation."
To mark the occasion, GW prepared a short promotional video done up in the style of Apple's hallmark iPhone ads. The spot shows a staged iMessage conversation between Cook, referred to as "Commencement Speaker," and a school representative, who goes over details regarding the upcoming event. The ad aired during the halftime of a GW men's basketball game tonight and can be seen here.
GW cited Cook's contributions to human rights efforts, including the improvement of workplace conditions in China, and an ongoing quest to keep Apple environmentally friendly through its use of renewable energy sources.
Cook is no stranger to public speaking and most recently delivered a memorable address on civil rights issues at his induction into the Alabama Academy of Honor in October. As part of that speech, Cook came down on his home state's slow progress on equal rights for the LGBT community, which he likened to the country's struggle with racial and gender equality.
Alongside Cook, Anthony S. Fauci, director of the National Institute of Allergy and Infectious Diseases (NIAID) at the National Institutes of Health, and alumna Carole M. Watson, former acting chair of the National Endowment for the Humanities (NEH), are to receive honorary degrees at GW's commencement. Cook's address to students is scheduled to take place on May 17.