In another promotional coup for Apple Music, MTV announced on Monday that it will reveal the 2015 Video Music Award nominees exclusively on Apple's live streaming radio station, Beats 1.
The nominees will be announced tomorrow at 10 a.m. Eastern time on the Beats 1 Chart show hosted by Brooke Reece with Travis Mills. Voting for the 2015 edition of MTV's popular awards show is slated to begin immediately after.
Apple has leaned heavily on exclusive content in the early days of Apple Music, and Beats 1 has played a starring role. Tracks like Pharrell's Freedom and Eminem's Phenomenal have made their worldwide debuts on the station, which broadcasts to 100 countries around the world.
The VMAs have become a pop culture institution, and scoring exclusive rights to the nominee announcement represents yet another feather in Apple's promotional cap.
Beats 1 is free, even for those who aren't Apple Music subscribers, on iOS devices with Apple Music and on Macs and Windows-based PCs via iTunes. A full rundown of regional availability can be found at Apple's support site.