Apple on Thursday extended its annual Back to School sale, which offers students and educators free Beats Solo2 hardware, to cover online purchases, while expanding availability to a clutch of European countries.
Online availability of Apple's Back to School sale was announced in an advertisement posted to the company's homepage. The accompanying link points to brief explainer page detailing the offer, as well as options to purchase Macs and iPads through Apple's Education Store.
Announced at the end of July, this year's Back to School promotion gives students and teachers a free pair of Beats Solo2 headphones with the purchase of select Mac hardware. The headphones are valued at $200 and come on top of savings offered through Apple's educational discount program. As previously noted, customers can pay an extra $100 to upgrade to a pair of Beats Solo2 Wireless Headphones.
In addition to bringing Back to School 2015 online, Apple rolled out the promotion to a few countries in Europe. The sale is scheduled to end on Sept. 18.
The Back to School update comes as part of a major Apple.com website revamp conducted earlier today that merged the Online Apple Store with the company's main website. By integrating its retail and research websites, Apple gives customers a seamless product browsing experience enhanced with organic buying opportunities.