Starting this week the University of Oklahoma will be offering Apple Pay campus-wide, making it the first such university in the country to do so, the school announced on Monday.
This includes some 400 point of sale locations, according to an official blog post. Among these are restaurants, the OU Bookstore, and the One University Store, which both sells and showcases technology from corporate partners.
One of the biggest One University partners is Apple. The location is an Apple Authorized Campus Store, and moreover promotes educational content from iBooks and iTunes U.
Many more schools should follow in the University of Oklahoma's footsteps. During Apple's third-quarter results call, CEO Tim Cook said that over 700 colleges and universities would start accepting Apple Pay, including Auburn University, which Cook himself attended.
An image supplied in the blog post shows iOS 8's Passbook app with an OU-branded Visa card from MidFirst Bank.
Since the service's launch last year, merchant support has been one of the biggest obstacles for Apple Pay. Although there are nearly 500 compatible banks in the U.S. alone, the number of merchants has lagged far behind, despite efforts to reach out to smaller chains and independents.