Apple enhances Siri team with purchase of VocalIQ, a car-focused British speech tech firm

By Neil Hughes

Natural language processing firm VocalIQ, a U.K. company with a particular interest in voice control within automobiles, has reportedly been acquired by Apple, in a likely attempt to bolster its voice-driven personal assistant Siri.

Apple confirmed the deal to the Financial Times, but declined to give anymore specifics, such as a purchase price, for its latest acquisition. While VocalIQ's technology could be applied in a number of ways, the company was especially focused on voice recognition in the automotive world, where it worked on projects with General Motors.