In a bid to alleviate the migrant and refugee crisis impacting Europe and the Mediterranean, rock band Imagine Dragons on Monday partnered with Apple and SAP to release a new single on iTunes, "I Was Me."
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All proceeds from the song will go to the United Nations Refugee Agency. SAP, organizing the effort under the One4 Project banner, has promised to donate an additional 10 cents per purchase up to the first 5 million downloads. That could amount to an extra $500,000.
Proud to support refugee and migrant relief efforts with @imaginedragons "I Was Me" http://t.co/f2saT7DLeC. Great music, great cause. #one4
-- Lisa P. Jackson (@lisapjackson) October 12, 2015
"Whether it is by downloading this track or by other means, we hope people everywhere recognize the severity of the situation and find a way to assist these families in desperate need," said Imagine Dragons singer Dan Reynolds in a statement.
Hundreds of thousands of migrants have streamed across European borders in 2015, a large portion of them fleeing the years-long civil war in Syria. The difficulty of the journey, combined with anti-immigration policies in countries like Hungary, has led to serious need for refugee camps and other relief efforts.
Last month, Apple launched iTunes donations for the same cause, but with the money going to frequent charity partner the American Red Cross. That campaign is still ongoing, and allows people to send cash in increments ranging from $5 to $200.