The idea of a so-called 'Apple Car' has been gestating within the company for some time, as former iPod chief and Nest CEO Tony Fadell revealed that Steve Jobs toyed with the idea back in 2008.
Cars driven by Apple executives.
Not long after the introduction of the first iPhone, Jobs considered what an Apple-built automobile might offer, Fadell said in an interview with Bloomberg. The two allegedly held multiple discussions about how they envisioned such a product, but nothing official began when Fadell was still at Apple.
Hypothetical questions that arose between Jobs and Fadell included the design of an "iCar's" dashboard and seats, and what would be used to fuel the vehicle.
"It was fun to kick those ideas around," Fadell said.