The latest advertisement for the Apple Music subscription service showcases pre-show preparations by country artist Kenny Chesney, including a trip to the gym tracked by his Apple Watch.
Saying that music is "the last real thing we've got," Chesney is shown warming up for a show at Gillette Stadium in Foxborough, Mass., as part of his "No Shoes Nation" tour.
Featuring a behind-the-scenes look at a day in the life of the megastar, Chesney is shown creating a custom "Show Day" playlist on Apple Music. In an accompanying voiceover, he promotes Apple Music as a superior service where "music is treated with a real reverence and respect."
The ad doesn't just promote Apple Music, however -- Chesney's show day routine also includes a trip to the gym, where he tracks his exercise progress with an Apple Watch and its built-in Activity app.
The minute-long spot debuted Wednesday night during the Country Music Association Awards. Chesney also appeared on the show itself at Nashville's Bridgestone Arena, performing the hit "Save It for a Rainy Day."
The ad concludes by letting viewers know they can sign up now for a three-month free trial, while adoring fans cheer on Chesney at that night's performance.. "Apple Music --Â this is where I live," Chesney says in the voiceover to end the commercial.
Advertisements for Apple Music have spanned a range of genres to promote the service, with previous TV commercials turning to The Weeknd, Flo Morrissey, Leon Bridges, Flying Lotus, Shamir, U2, and Mary J. Blige as pitch people.