Apple's most famous retail destination is the subject of a new, unifying ad from rival Microsoft, bringing employees from both companies together in the spirit of the holiday season -- and also bringing executives to sign off on the production behind the scenes.
Featuring a children's choir singing "Let There Be Peace on Earth," Microsoft filmed the spot outside of Apple's iconic glass cube on Fifth Avenue in New York City. The ad shows retail employees from Apple and Microsoft putting their differences aside and embracing in hugs.
The ad required cooperation from both parties, as Microsoft had to request permission from Apple to film the advertisement outside its storefront, according to AdAge. Apple officials apparently knew that Microsoft was planning to film an ad, but they did not know what the content of the 60-second TV spot would be.
Microsoft features its own store on Fifth Avenue, located between 53rd and 54th streets. It also makes an appearance in the ad.
Microsoft's holiday spot comes on the heels of Apple's own Christmas commercial, which stars singers Stevie Wonder and Andra Daye. In the Apple 2015 holiday ad, the pair perform Wonder's "Someday at Christmas."
Microsoft's commercial will air on television in a 60-second version, while a longer two-minute cut will be available online. The ad was developed by the Redmond, Wash., software giant's advertising partner m:united, of McCann.