For reasons unknown, Apple has stopped offering the ability to send Apple Store or iTunes gift cards via email from its U.S. website.
Americans can continue to buy gift cards via regular mail, but have to turn to third-party websites for the email option, MacRumors noted on Tuesday. People in countries like Canada, Australia, and the U.K. can still send email cards from Apple.com.
Where still available, the company's online card system lets people pick a recipient, message, card design, and value.
One possibility is that Apple is revamping the system, simply beginning with the U.S. It might alternately be planning to phase out email cards in favor of some better solution, though there's no indication what that might be.