A video posted to YouTube on Thursday claims to show an Apple-produced television commercial promoting the new Apple Watch Series 2 Hermes model, which, if legitimate, is the company's first ad dedicated to the luxury brand's special edition.
While the veracity of the supposed Apple Watch Hermes TV spot cannot be verified, its production value and overall aesthetic is in line with other contemporary Apple Watch ads.
Spotted by 9to5Mac, the supposed 30-second commercial fast-paced and filled with color. The general motif seems to be hands -- painted hands, hands picking fruit, hands spooling yarn, hands contorted into shadow puppets, hands holding birds.
Apple Watch Hermes, of course, gets its fair share of screen time, but like most recent Watch ads is not the focus of the shot. A metaphorical representation of Apple's PR of Apple Watch as companion device, the commercial blends Watch in with the background. It is by chance that the actors and actresses are wearing Watch, not necessity.
Hermes' iconic orange color also features heavily in the ad spot, seen in a ball of yarn, a wall, the woman's dress and on Apple Watch itself in the form of Hermes' Single Tour strap.