In an interview published Thursday, Apple CEO Tim Cook reaffirmed his company's stance on augmented reality, saying the technology's ability to amplify human experiences makes it more likely to succeed as compared to virtual reality.
Apple CEO Tim Cook speaks to BuzzFeed Japan reporter Eimi Yamamitsu. | Source: BuzzFeed Japan via Twitter
Speaking to BuzzFeed News, Cook once again reiterated the company's bullish position on AR. While the publication was unable to suss out details on future plans, it did nab a soundbite that sheds a bit of light onto the company's thinking.
"There's no substitute for human contact," Cook said. "And so you want the technology to encourage that."