Acknowledging the birthday of Dr. Martin Luther King Jr., Apple on Monday updated the front page of its website with a photo of and quote from the legendary civil rights leader, calling on people to fight for equality.
"Commit yourself to the noble struggle for equal rights," King said. "You will make a greater person of yourself, a greater nation of your country, and a finer world to live in."
Apple Chief Executive Tim Cook also took to Twitter to honor King, whose memory is celebrated with a national holiday on the third Monday of January each year. Cook said King inspires him to "help achieve justice and equality," and shared a quote:
"We may have all come on different ships, but we're in the same boat now."
Cook has named King as one of his personal heroes, and is a regular donor to the Robert F. Kennedy Human Rights organization, which honored him with its "Ripple of Hope" award in 2015. Over the years, Cook has spoken out on a number of causes important to him, including LGBT rights, gender and race equality, climate change, online privacy, and Syrian refugees.