Apple's U.K. website is promoting a new charity single on iTunes, proceeds from which will go to help support people impacted by the Grenfell Tower fire in London, which is believed to have killed some 79 people and left many homeless or destitute.
The single, a cover of Simon and Garfunkel's "Bridge Over Troubled Water," is by a collection of over 50 musicians such as Stormzy, Rita Ora, and Liam Payne, with a choir of Grenfell survivors led by Gareth Malone. Apple is donating "at least 0.76" pounds from each download to the London Community Foundation.
The song can also be streamed on Apple Music, though it's not clear what amount if any Apple is donating from those plays.
The company is also directing people to a special webpage where people can donate above and beyond the charity single, in British pounds.
Apple often uses iTunes as a vehicle for supporting popular charity causes. The company's most favored charities there are typically the American Red Cross and (RED), though it will support others when appropriate.