Apple Chief Design Officer Jony Ive stopped by London's Regent Street store during the iPhone X sales to see the phone on display.
Ive was spotted by an AppleInsider reader, on the ground floor of the Regent Street store, amidst a crowd of shoppers. He doesn't appear to be there in an official capacity, with very few social media reports of him being there, nor any mention of him speaking to the staff beyond a few individuals.
Relay.fm founder Myke Hurley also spotted Ive at the store.
Got an extra surprise when picking up an iPhone today. pic.twitter.com/PP7dKLAoyS
-- Myke Hurley (@imyke) November 3, 2017
Ive is responsible for all design at Apple, including the look and feel of Apple hardware, user interface, packaging, major architectural projects such as Apple Park and Apple's retail stores, as well as new ideas and future initiatives. He has been the head of Apple's design team since 1996.
Friday marked the first day of sale for Apple's highly anticipated iPhone X. See AppleInsider's full iPhone X review to learn everything you need to know about the next-generation handset.