Apple has published a new YouTube video, and with it is repeating the message that "a post-PC world may be closer than you think."
The video depicts what appears to be a student working on her iPad Pro on the go, and using it as not only a documentation tool, but as an entertainment, productivity and art-generating device as well. At the conclusion of the video, the blurring the lines between the iPad and a computer is addressed in a single line of dialog.
Apple founder Steve Jobs popularized the phrase "post-PC" in 2010 in a series of interviews.
"When we were an agrarian nation, all cars were trucks. But as people moved more towards urban centers, people started to get into cars. I think PCs are going to be like trucks. Less people will need them. And this transformation is going to make some people uneasy... because the PC has taken us a long way," said Steve Jobs in an interview with Walt Mossberg in 2010. "They were amazing. But it changes. Vested interests are going to change. And, I think we've embarked on that change. Is it the iPad? Who knows? Will it be next year or five years? ... We like to talk about the post-PC era, but when it really starts to happen, it's uncomfortable."