Apple has started its holiday advertising blitz, with a new music-centric video featuring the AirPods, and the iPhone X and an enraptured couple dancing in the snow.
The video called "Sway" features a dancing couple sharing one set of AirPods. The pair dance to "Palace," by Sam Smith whose music has been featured by Apple in the past.
Apple's tag for the video is "move someone this holiday." Apple notes that the iPhone X is still subject to availability in the tail-end of the spot.
Real love is never a waste of time.
— Sam Smith (@samsmithworld) November 22, 2017
Such an honour for @Apple to choose 'Palace' to soundtrack their holiday advert. I hope you enjoy watching https://t.co/H87Xak5NfU