Apple CEO Tim Cook visited Beijing this week, touring businesses and local landmarks, as well as meeting with China's Vice Premier Sun Chunlan.
The pair discussed the country's education achievements and promised further cooperation along those lines, according to the state-run Xinhua news agency. Apple has been eager to push iPads and its Swift programming language into as many schools as possible.
The executive also visited the Forbidden City, promoting apps that "help people around the world learn about Chinese culture," as he wrote in a Weibo post. Similar stops involved visiting Hongen Education, which is integrating augmented reality into its products, and talking to members of an education startup called iHuman.
.@Apple CEO @tim_cook during Beijing visit:
-- Pandaily (@thepandaily) March 22, 2019
"Remarkable to see so many cutting-edge apps from the 600-year old Palace Museum!"#Apple #China pic.twitter.com/uDGbAtKC3U
Cook first arrived in the country on March 21. That night he attended a Today at Apple music event at the company's Wangfujing store.
.@Apple 's @tim_cook showed up at the flagship #applestore in Beijing Wangfujing last night for the #TodayatApple music event. Today, he has met education startup #iHuman and discussed AR with its founder before attending China Development Forum tomorrow. pic.twitter.com/444UyA34tC
-- Yicai Global ???? (@yicaichina) March 22, 2019
His return home will likely happen Sunday if not Saturday, given that he's likely to appear at a press event on March 25. The company is widely expected to showcase its upcoming video service, as well as paid Apple News subscriptions.