The iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max, alongside the Apple Watch Series 8 and SE ranges are available to buy in Apple Stores worldwide -- and Apple has spotlighted the first customers.
The iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max, as well as the Apple Watch Series 8 and Apple Watch SE, are now available in stores. The iPhone 14 Plus and Apple Watch Ultra will follow in October.
iPhone 14
Apple sent photographers to stores in Beijing and Singapore to see the reactions of the very first customers.
Entering the stores
Some early customers filmed themselves on their previous iPhones as they entered the stores to applause from the Apple staff.
Filming entering Apple Sanlitun, Beijing, China
Getting advice
Many took advice from Apple staff on which is the right device for them.
Taking advice at Apple Orchard Road, Singapore
Browsing
Others just browsed first.
Most of the new iPhone 14 range is available to try
Buying the iPhone 14 Pro
Very many bought iPhones and Apple Watches, and wanted to show them off.
Buying the iPhone 14 Pro
UK retail stores that are open started selling the devices several hours ago. Shipments to US customers should begin arriving shortly, and brick and mortar Apple Stores generally open at 10AM local time.