Beats by Dre is launching a 'Girls Don't Cry' edition of Beats Flex

By Andrew Orr

Apple's Beats by Dre is collaborating with Verdy's "Girls Don't Cry" brand on a special edition of Beats Flex earbuds that go on sale March 31.

Beats by Dre and Girls Don't Cry

Beats by Dre announced the partnership on Twitter and showed the new design in a YouTube video. It features model Jasmine Daniels lying in bed listening to "Something I Need" by Koteri.

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The upcoming earbuds come in blue with the signature red script of Girls Don't Cry. They will also have a detachable heart charm.

"I'm really happy to work on the Beats Flex earphones because it's my wife's favorite style," said Verdy. "We've made a friends-and-family version in the past, so I'm really excited to release this special colorway to the public."

The Girls Don't Cry x Beats Flex edition will be available on March 31 in the Girls Don't Cry shop and Dover Street Market in the US, UK, and Japan for $69.99. Verdy will also launch a pop-up retail shop at Rise Above Gallery in Osaka, Japan, to celebrate the release.

Beats Flex earbuds have up to 12 hours of audio playback, and a Fast Fuel feature provides 1.5 hours of battery with ten minutes of charging. Other features include automatic play and pause, a built-in microphone, and a W1 chip that works with Apple's Find My network.