Apple TV+ hits "Slow Horses" and the final season of "Ted Lasso," are up for awards in a ceremony co-sponsored by the company.
Gary Oldman in "Slow Horses" (Source: Apple)
Apple TV+ has been involved in sponsorship deals before, such as with Instacart for recipes from "Lessons in Chemistry." Plus it now sponsors the xhalftime show in the Super Bowl.
According to Deadline, though, Apple TV+ is now sponsoring categories in awards shows. Specifically, it's backing two categories in the UK's Casting Director's Guild awards.
Apple TV+ is sponsoring the CDG's Best Casting in a Film, which has nominations for "All of Us Strangers, "The Banshees of Inisherin,"Barbie," "Saltburn," and "Triangle of Sadness."
It's also sponsoring Best Casting in a Limited or Single Series. Shows nominated in this category are "A Small Light," "Black Mirror (Season 6)," "Somewhere Boy," "The Long Shadow," and "Time (Season 2)."
Separately, Apple TV+ itself is nominated in two categories. "Ted Lasso (Season 3) is up for For Best Casting in a TV Comedy Series, while both seasons 2 and 3 of "Slow Horses" are competing for Best Casting in a TV Drama Series.
The awards ceremony will be held on February 21, 2024.