Yesterday we reported that Creative Computers Inc., which houses MacMall, cut 45 individuals from its workforce on August 11th. Since then, sources have presented us with some additional information that paints a clearer picture of the company's moves, and reveals some of the reasoning behind these changes.
According to one source, the sole reason behind the layoffs stems from the fact that Creative Computers is in the midst of moving to a brand new business and distribution model. As part of this new strategy, the company will be doing away with its warehouse and moving to a model in which all orders will be shipped directly from Ingram Micro, a national distributor.
As a direct result, the Company's purchasing division is said to have been totally demolished. Many of those who were let go received raises and promotions in the prior weeks as a way of compensating them for their loss -- thus enabling them to receive a higher paying salary at their next place of work.
An e-mail message sent out to employees on the day of the job cuts can be read, in full, above.