As Google, Microsoft and Facebook forge ahead with second- and third-generation augmented reality (AR) and virtual reality (VR) systems, consumers waiting for an Apple branded AR product will have to stand by for at least one or two more years, according to well-connected KGI analyst Ming-Chi Kuo.
Drawing from Apple's "Visual-based inertial navigation" patent.
in a note to investors obtained by AppleInsider notes AR fits in well with Apple's aptitude for delivering innovative users experiences through unique human-machine interfaces. The company's current success is in large part thanks to iPhone, a device that introduced multitouch screens to the masses.
Just as technology introduced with iPod paved the way for iPhone, so might iPhone provide the necessary building blocks for a full-blown AR solution, Kuo says. The analyst fails to provide detail on a particular embodiment, but Android smartphones are already being used to power VR headsets. Apple might test the waters with a system akin to the hit iOS game Pokmon Go, which taps into iPhone's camera and display to provide users with a seamless AR experience.
On a fundamental level, augmented reality can be described as a layer of digital information overlaid onto the physical world. Modern systems like Microsoft's HoloLens use a mix of cameras, sensors, transparent displays and specialized software a to immerse users in a digitally augmented world. These advanced systems have massive computational and power requirements and are therefore bulky, hardly ideal for a user experience company like Apple.
When the technology matures, however, Kuo sees Apple integrating AR to redefine key product lines, perhaps leapfrogging competitors by three to five years. For example, augmented user interfaces could drastically change the way users interact with Apple Watch and Apple TV, eliminating obstacles like small screens and clunky controls.