Google appears to have ditched the concept of Google Glass as fashion accessory in its latest industry-focused revision to the augmented reality product, and a new headset called the Mira Prism will allow users to snap in an iPhone 7 to reflect the screen into the user's field of vision.

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Apple's hegemony over its hardware and software platforms could boost not just the company's own augmented reality efforts, but the AR industry in general -- in a way that hasn't been managed by Google so far.

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A new device from from high-end video camera producer Red has been announced, that if promises are kept, will be the first holographic display-equipped smartphone not requiring users to wear glasses or headsets for fill three-dimensional content viewing.

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Apple has a long history of introducing groundbreaking technology in one device, only to gradually carry it over to the rest of its product lineup in the ensuing years. With that in mind, the newly released iPad Pro with 120Hz ProMotion display could hint at the future of Apple's portable devices -- particularly as the company pushes into augmented reality and virtual reality.

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Briefly teased at the WWDC keynote, flat-pack furniture company Ikea has officially declared that it is working on a ARKit catalog for the iPhone that will launch at some point in late 2017.

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In an interview excerpt published on Thursday, Apple CEO Tim Cook commented on a variety of topics, including how much time he spends thinking about what people will say about his legacy at Apple.

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Apple will announce its flagship OLED iPhone in September, but ship it in October -- still potentially achieving impressive sales, according to an analyst memo obtained by AppleInsider.

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Apple may adopt Micro LED displays for wearables like the Apple Watch as soon as next year, according to a report.

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Making good on the previous promise that Apple would be taking an interest in augmented reality in the future, Apple Vice President Craig Federighi announced ARKit, a developer toolset that it will make available to nearly istantaneously make the iPhone and iPad the largest AR platform in the world.

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A recent update to an Apple trademark page for the Mac Pro has added added the term "augmented reality displays" -- but the addition means very little regarding Apple's future plans, with the tactic having used before to cover every eventuality.

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Apple has reportedly hired Dr. Jeff Norris, an augmented and virtual reality specialist who founded the Mission Operations Innovation Office at NASA's Jet Propulsion Laboratory, to be part of a special projects team working to bring augmented reality to the masses.

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An report from an Apple Environment Health and Safety contractor -- said to have accidentally leaked to hundreds of Apple staff -- may point to rumored augmented reality glasses, or some other new eye-related technology.

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The U.S. Patent and Trademark Office on Thursday published an Apple patent application detailing a method of inserting virtual objects into a real environment, and relocating or removing real objects from the same, using advanced hardware and complex algorithms.

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At Tuesday's keynote speech for Facebook's F8 developer's conference, Facebook announced full Apple Music integration with Messenger is coming soon, plus an assortment of technologies and developer programs intended to boost augmented reality adoption for all users of the social media platform's apps.

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Samsung on Wednesday confirmed a multitude of rumors by announcing its new flagship smartphone, the Galaxy S8 -- a device with an OLED "Infinity" display and no physical home button, much like Apple's rumored "iPhone 8."

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Apple is reportedly "stepping up its efforts" in developing augmented reality glasses, allocating more resources to the project with the aim of shifting it from research into a consumer product.

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Although Apple's rumored augmented reality glasses may be a distant prospect, a report said on Monday, Apple is making AR technology a priority and has assembled a high-profile team for the effort.

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Computer simulations, and the means to visualize them, could be in the palm of your hand in new and potentially revolutionary ways later this year, if rumors about Apple's forthcoming "iPhone 8" bear fruit.

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A new set of concept renders for Apple's "iPhone 8" -- sometimes known as the "iPhone X" or "iPhone Edition" -- envisions the device making use of augmented reality technology to let Siri and widgets connect with the outside world.

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Expectations are growing that augmented reality could play a key role in Apple's "iPhone 8" and beyond, prompting investment firm UBS to increase its price target for shares of the company on Tuesday.

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