Apple is going all-in on augmented reality with iPhone X, iPhone 8 and iOS 11. From hardware acceleration on the A11 Bionic chip to ARKit in iOS 11, check out all the new AR features consumers coming to Apple's product line starting Sept. 22.

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At WWDC17, Apple introduced ARKit, iOS 11's new dev tools for Augmented Reality. It demonstrated interactive 3D games spilling off a table on stage and offered a hands-on look at a simple app that placed virtual objects on a table its iPads could recognize as a 3D plane. This week, it unveiled a practical new real-world app for exploring the Apple Park project.

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Apple on Monday brought developers and the press to its Cupertino headquarters, seeking to promote its ARKit platform for creating augmented reality apps on the iPhone and iPad.

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An unverified tip claims Apple CEO Tim Cook is planning to make an important announcement in the augmented reality/virtual reality space in Austin, Tex., on Friday, and might also reveal the date of an expected September iPhone event, AppleInsider has learned.

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Disney is going to promote upcoming movie 'Star Wars: The Last Jedi' using augmented reality (AR) on iPhones and iPads, with a promotion that requires users to scan codes to unlock AR experiences with characters from the film using the 'Star Wars' iOS app.

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As Apple invests heavily in augmented reality, the company is still internally unsure about where the future of AR hardware may go, and as a result there are reportedly multiple competing projects being developed internally.

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Apple spent nearly $3 billion on research and development in the third quarter of 2017, a $377 million year-over-year increase that brings the company's six-month outlay on future projects to more than $5.7 billion.

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Google appears to have ditched the concept of Google Glass as fashion accessory in its latest industry-focused revision to the augmented reality product, and a new headset called the Mira Prism will allow users to snap in an iPhone 7 to reflect the screen into the user's field of vision.

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Apple's hegemony over its hardware and software platforms could boost not just the company's own augmented reality efforts, but the AR industry in general -- in a way that hasn't been managed by Google so far.

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A new device from from high-end video camera producer Red has been announced, that if promises are kept, will be the first holographic display-equipped smartphone not requiring users to wear glasses or headsets for fill three-dimensional content viewing.

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Apple has a long history of introducing groundbreaking technology in one device, only to gradually carry it over to the rest of its product lineup in the ensuing years. With that in mind, the newly released iPad Pro with 120Hz ProMotion display could hint at the future of Apple's portable devices -- particularly as the company pushes into augmented reality and virtual reality.

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Briefly teased at the WWDC keynote, flat-pack furniture company Ikea has officially declared that it is working on a ARKit catalog for the iPhone that will launch at some point in late 2017.

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In an interview excerpt published on Thursday, Apple CEO Tim Cook commented on a variety of topics, including how much time he spends thinking about what people will say about his legacy at Apple.

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Apple will announce its flagship OLED iPhone in September, but ship it in October -- still potentially achieving impressive sales, according to an analyst memo obtained by AppleInsider.

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Apple may adopt Micro LED displays for wearables like the Apple Watch as soon as next year, according to a report.

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Making good on the previous promise that Apple would be taking an interest in augmented reality in the future, Apple Vice President Craig Federighi announced ARKit, a developer toolset that it will make available to nearly istantaneously make the iPhone and iPad the largest AR platform in the world.

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A recent update to an Apple trademark page for the Mac Pro has added added the term "augmented reality displays" -- but the addition means very little regarding Apple's future plans, with the tactic having used before to cover every eventuality.

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Apple has reportedly hired Dr. Jeff Norris, an augmented and virtual reality specialist who founded the Mission Operations Innovation Office at NASA's Jet Propulsion Laboratory, to be part of a special projects team working to bring augmented reality to the masses.

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An report from an Apple Environment Health and Safety contractor -- said to have accidentally leaked to hundreds of Apple staff -- may point to rumored augmented reality glasses, or some other new eye-related technology.

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The U.S. Patent and Trademark Office on Thursday published an Apple patent application detailing a method of inserting virtual objects into a real environment, and relocating or removing real objects from the same, using advanced hardware and complex algorithms.

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