Lego's upcoming Hidden Side playsets will offer ARKit 2 'haunted' gameplay using a companion iPhone app, offering more ways to play.

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Apple veteran Frank Casanova was recently named senior director of worldwide product marketing for augmented reality, the company's first such position related to the burgeoning AR field.

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Avi Bar-Zeev, a major figure in the augmented reality and virtual reality industry and co-inventor of the Hololens who was reportedly working on Apple's rumored headset, departed the company in January after two and a half years of employment.

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Apple engineers and key personnel were at the Consumer Electronics Show in January to preview parts and technology integral to the creation of augmented reality glasses, lending credence to rumors that the iPhone maker intends to launch a pair of branded AR glasses as soon as 2020.

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This fall's next flagship iPhone may come equipped with a triple-lens camera on the rear, according to a render said to be based on an early development leak.

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Apple is researching how users can interact with computer systems, with one idea being a glove that could be used for gesture controls, and could potentially provide haptic feedback in some situations.

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Augmented reality gaming using ARKit is in its second year on iOS, and developers are getting the hang of creating games using Apple's framework. AppleInsider takes a look at some of the top AR games that iPhone and iPad owners should try out on their mobile devices.

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Apple could help people navigate an unfamiliar area with Apple Maps more naturally with an iPhone using an AR view of a map, with directions able to change based on the movements of the user.

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Apple is continuing to explore ways for augmented reality to be more useful, with one idea helping passengers of ride-hailing services, like Uber, to find their designated car, and to avoid climbing into the incorrect vehicle.

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Contrary to industry expectations, Apple analyst Ming-Chi Kuo believes the company will not integrate a rear-side time of flight (TOF) solution in its 2019 iPhone lineup, saying the technology is not yet ready for the augmented reality revolution.

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Apple on Wednesday confirmed the purchase of Colorado-based Akonia Holographics, a startup focused on the development and production of specialized lenses used in augmented reality headsets.

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Apple is contemplating ways 360-degree video content for VR headsets could be improved, by coming up with a method for stitching together multi-directional image data from videos to make the appear with less distortion than current stitching apps and encoders can produce.

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Noted Apple analyst Ming-Chi Kuo believes the Cupertino tech giant's autonomous vehicle aspirations -- "Project Titan" -- will be realized in a shipping consumer product as early as 2023, helping push the company toward its next trillion dollar valuation.

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Virtual and augmented reality company Magic Leap is starting to ship its mixed reality headset, with the Creator Edition of the Magic Leap One initially being made available in a number of cities across the United States for $2,295.

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Adding to a growing stable of virtual reality experts, Apple recently hired developer Sterling Crispin, whose app "Cyber Paint" was among the first to take advantage of burgeoning mobile VR headset technology.

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Online shopping will get a lot more interactive this fall when iOS 12 launches, thanks to the new feature AR Quick Look. Instead of relying on user-installed apps, AR Quick Look makes it easy to view AR capable images right from within Safari.

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Measure is a simple ARKit application allowing you to measure objects in the real world using the camera on your iOS device.

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In a poll of prospective iPhone purchasers, 84 percent of buyers say they'll get a pricey iPhone X or larger iPhone Plus model, pushing UBS to raise AAPL's price target to $210.

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If Apple is working on a VR or AR headset, it is certainly aware of the different technologies and concepts already used in the market, including the benefits and pitfalls that can be encountered. AppleInsider provides an overview of the current state of the two technologies, and what Apple needs to consider for creating its own headset design.

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Engineers and executives reportedly attended this week's Display Week conference in Los Angeles en masse, signaling a strong interest from the company in upcoming display technologies.

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