Amber Neely
Meta CEO Mark Zuckerberg says that Apple's newly announced Apple Vision Pro does not offer the future of computing he wants.
Days before the Vision Pro mixed-reality headset was announced, Meta chose to tease the Meta Quest 3 to steal back some of the spotlight from Apple.
Now, Zuckerberg is telling employees that Apple didn't bring anything to the table that his company hadn't "already explored."
"I think that their announcement really showcases the difference in the values and the vision that our companies bring to this in a way that I think is really important," Zuckerberg told employees in a meeting on Thursday, according to The Verge.
He claimed that the Apple Vision Pro debuted as a device that showcased "a person sitting on the couch by themself."
"I mean, that could be the vision of the future of computing, but like, it's not the one that I want," he added.
He maintains that, in contrast, the Quest is a device that helps people interact in new ways and get active. While he maintains that the Quest offers a better "future of computing," he has shown concern over Apple's sway over the virtual reality space — at least at one point.
In October, he suggested that Apple's "closed ecosystem" and any virtual- or augmented-reality device it released could handicap Meta in the marketplace, financially and otherwise.
On Monday, Apple announced Vision Pro, a mixed-reality headset that marks Apple's official entrance into the AR/VR market. The device will cost $3,499 at launch, and will not be shipping until 2024.
Andrew Orr
William Gallagher
Christine McKee
AppleInsider Staff
Chip Loder
93 Comments
That’s a perfect pic attached to this article 😂
Maybe Apple can add an option to remove everyone's legs ?
He is basically right.
Apple has upped the ante on the technological side but not really brought anything new. It's just souped up what was already out there, and along with it, the price, and wrapped it up nicely with some extra touches.
That said, the finesse is appreciable and also desirable because it reduces a lot of pain points. There is a lot to like (pricing aside).
I'm not sure why there was so much sofa sitting footage in the keynote and hope that more options are just as possible.
You can't fight off a Sith sitting on your sofa!
What Zuckerberg has to understand is that my wife was happy with her Quest and itching to upgrade. That got knocked on the head as soon as Meta made a Facebook account a requirement. That was when we abandoned our plans to upgrade. If more people feel the same way we do, Meta has a problem.
Meta has an image problem that goes far deeper than image. Apple has a big head start over them when it comes to trust.
The Mac wasn't the first home computer
The iPod wasn't the first portable music player
The iPad wasn't the first tablet computing device
It is not about being first, or groundbreaking or revolutionary but rather taking a nascent
concept and refining it to match the palette of consumers.
Zuck's one and only accomplishment was aping Myspace and removing the atrociously bad HTML pages
with a consistent user interface and experience.
Time will tell if Apple can lower costs and refine the experience for the masses but I swear Zuck is approaching
Bill Gates level in his ability to "miss the point".