Apple has added a feature to its new iPod Store that allows customers to submit their own reviews, as well as a 1 to 5 star rating for third party products listed on the store. \"Within five days, Apple will take a closer look at your review. If it follows the terms and conditions described below, weâll decide whether to publish it,\" says a document detailing the new feature.
However, costumers are unable to provide reviews of Apple's own products. \"All Apple products have a rating of \"5 Apples\" because we think theyâre great,\" reads a comical statement on the store Web site. \"Would you trust us to display less than perfect ratings on our own products? We didnât think so!\"