Apple streaming TV service negotiations remain divided over $40-per-month pricing - report

By Neil Hughes

Though new Apple TV hardware is expected to appear at an upcoming Sept. 9 event, Apple's long-awaited subscription television service is reaffirmed to remain on hold, thanks to ongoing negotiations with content owners.

Echoing earlier reports, Jessica Lessin of The Information said in a letter to subscribers on Friday that she has been told by sources that the "economics" of a subscription TV service remain the main sticking point between Apple and its potential partners. Specifically, the price Apple wants to charge consumers is said to be too low for content makers, preventing the service from debuting next month.