Canon has introduced the new EOS R full-frame mirrorless DSLR and quartet of lenses to compete with the likes of Nikon and Sony in what has quickly become a very heated camera market.
On the heels of Nikon's announcement featuring the full-frame mirrorless Z6 and Z7, Canon has fired back with a compact shooter of its own.
The EOS R is the first full-frame mirrorless for Canon, and launched alongside four lenses and several lens adapters.
Unlike Nikon, who introduced a more entry-level model as well as a higher end, Canon opted for a single camera that appears somewhere in the middle. It sports a 30.3 megapixel sensor, situated between the Nikon Z6's 24.5 and the Z7's 45.7.
It has an ISO range of 100-40,000 and is capable of 8 frames per second of continuous shooting. Sony's A7 III is capable of 10 frames per second while Nikon's Z6 can handle 12 frames per second.
The EOS R is capable of 4K30 video, and full 1080p at 60 frames per second. For storage, Canon is relying on a single UHS-II SD card slot.
On the rear is a 3.15-inch fully articulated touch LCD screen and has a 3.69 million pixel Quad VGA OLED EVF.
Canon has four lenses available at launch, including a 28-70mm f/2, a 50mm f/1.2, a 35mm f/1.8 macro, and a 24-105mm f/4. There are also different adapters available as well which make older lenses compatible such as the EF lens line.
Other important specs include the IFIC 8 image processor, dual-pixel autofocus with built-in eye-tracking, 5655 total autofocus points, and EV -6 low light focus capabilities.
All three of the major camera producers have entered the full-frame mirrorless DSLR market.
Pricing and availability
Canon's latest lineup will be available in October, running $2,299 for the body only. Bundling the 25-105mm f/4 lens brings it to $3,399.
Preorders for the EOS R Mirrorless Camera System, however, start earlier at 12:01 a.m. Eastern on Sept. 12 at Adorama and B&H Photo. In addition to the camera body and kit, both retailers will also be taking preorders for four RF lenses, EF-mount super telephoto lenses and accessories.
Stay tuned for AppleInsider's full review once the Canon EOS R is available.