Later in 2020, App Store developers will be able to create and give away subscription offer codes to "acquire, retain, and win back subscribers" for their apps.
Credit: Apple
Apple announced the upcoming iOS 14 and iPadOS 14 feature in a developer update on Wednesday.
When they launch, one-time subscription codes will provide either free or discounted prices for auto-renewing subscriptions. Whether offered digitally or physically, the codes can be redeemed by users through a URL or within a developer's app with the proper API. They can also be distributed offline.
Unlike introductory or promotional offers, the codes are aimed at new, existing, or previous subscribers.
Apple notes in a developer document that users can have 10 active offers per subscription. Developers will be restricted to 150,000 codes per app, per quarter.