Prime Day 2023 deals are live! Don't miss incredible discounts on popular products, including discounts on Apple devices, tech equipment, and smart home appliances.
The AppleInsider Deals Team is bringing you the best Prime Day offers from leading retailers, with discounts of up to $2,000 off Apple hardware, TVs, robot vacuums, accessories and much more. Some deals require an Amazon Prime membership, while many other deals are available to U.S.-based AppleInsider readers. We've broken down the savings by category, but we suggest you check back throughout the Prime Day event as new deals will continue to be added throughout the 2-day window.
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Amazon.com | Adorama.com | B&H Photo Video | BestBuy.com | Samsung | Target.com
Amazon Prime Day is the perfect time to save on Apple products. From classic favorites to the latest models, there are great deals to be found on all of your favorite Apple tech.
Apple Devices
AirPods & Beats
Apple offers a range of noise-canceling, Bluetooth-connected audio devices designed for comfort and style. Whether you prefer wireless options or those with cords, there's a perfect fit for everyone. The trendy Beats by Dr. Dre lineup is a popular choice, while the over-ear AirPods Max and the widely recognized AirPods Pro, with their comfortable design, ensure hours of enjoyable listening experience.
Save big on all AirPod models this Amazon Prime Day. Check the latest prices in our AirPods Price Guide.
AirPods, AirPods Pro, AirPods Max
- AirPods with Lightning Charging Case: $89.99 ($40 off) with Amazon Prime
AirPods 3 with Lightning Charging Case: $139.99 ($30 off) with Amazon Prime-Sold out- AirPods Pro 2: $199 ($50 off) at Amazon, $199.99 at Verizon
AirPods Max Over-Ear Headphones $449.99 ($100 off) at Amazon-Sold out- AirPods Max in refurbished, pristine condition: $369.99 ($190 off) at Woot
Beats
- Beats Fit Pro True Wireless Noise Cancelling Earbuds, select colors: $179.95 ($20 off) at Amazon
Beats Studio3 Wireless Over-Ear Headphones in Matte Black: $159.99 ($190 off) with Amazon Prime-Sold out
Apple Watch & wearables
The Apple Watch is a versatile and stylish wearable device that seamlessly combines fashion with functionality. With its customizable bands, rugged durability, water resistance, and a range of smart features like GPS, Compass app, and Fall and Crash Detection, it's the perfect companion for any activity or adventure.
Compare prices across the entire lineup in our Apple Watch Price Guide.
Apple Watches
- 41mm Series 8 (GPS, Aluminum case, Sport Band) multiple colors: $279.99 ($120 off) with Amazon Prime
45mm Series 8 (GPS + Cellular) Silver Aluminum, White Sport Band: $409.99 ($120 off) with Amazon Prime-Sold out40mm Apple Watch SE 2 (GPS) select colors: $199.99 ($50 off) with Amazon Prime-Sold out- Apple Watch Ultra: $749 ($50 off) at Adorama
- Apple Watch Series 7 [GPS + Cellular 45mm] Graphite steel case and Abyss Blue sport band: $508 ($320 off) at Amazon
Other wearables
- Apollo Neuro: $289 ($60 off) at Apollo
- Michael Kors Gen 6 Touchscreen Smart Watch w/ Alexa, fitness tracker, heart rate monitor, sleep tracker, GPS, music control was $295, now $206.50 (30% off) at Amazon
- Ray-Ban Stories Wayfarer Glasses w/ photo video and audio was $299, now $209.30 (30% off) at Amazon
- Airtag Holder Insoles was $16.99, now $14.40 (15% off) at Amazon
iPads
iPads are versatile and powerful tablet devices that offer a range of features and functionalities. With their intuitive touch interface, stunning displays, and extensive app ecosystem, iPads are perfect for various tasks, from productivity and creative work to entertainment and gaming. Whether you're a student, professional, artist, or simply someone who enjoys consuming media on the go, iPads provide a portable and immersive experience that's hard to beat.
Find many more iPad deals in our iPad Price Guide.
- iPad 9th Generation (64GB, Wi-Fi): $249.99 ($80 off) at Amazon
- iPad 9th Generation (256GB, Wi-Fi): $389 ($90 off) at Amazon
iPad 10th Generation (64GB, Wi-Fi): $379.99 ($70 off) at Amazon-Sold out- 12.9" iPad Pro (128GB, Wi-Fi): $1,049 ($50 off) at Amazon
- iPad Air 5 (64GB, Wi-Fi): $499.99 ($100 off) on Amazon
- iPad Air 5 (256GB, Wi-Fi) in select colors: $649.99 ($100 off) at Amazon
MacBooks
For years, the MacBook has remained the top choice among consumers as a reliable and powerful laptop. In 2023, Apple introduced new models like the 15-inch M2 MacBook Air and the 14-inch M2 MacBook Pro, which are expected to be some of the most exciting discounts during Prime Day. Older models equipped with the M1 chip still deliver lightning-fast performance and are now available at significant markdowns. Find hundreds of additional deals in our Mac Price Guide.
MacBook Air
- 13" MacBook Air M1, 7-core GPU, 8GB Memory, 256GB SSD: $749.99 ($250 off) at Amazon
- 13" MacBook Air M2, 8-core GPU, 8GB Memory, 256GB SSD, Space Gray: $949 ($150 off) at B&H
- 13" MacBook Air M2, 8-core GPU, 16GB Memory, 512GB SSD, Midnight: $1,349 ($150 off) at Apple resellers
MacBook Pro
- 13" MacBook Pro M2 (8GB RAM, 256GB SSD): $1,099 ($200 off) on Amazon
14-inch MacBook Pro
- 14" MacBook Pro M2 Pro, 10-core CPU, 16-core GPU, 16GB, 512GB: $1,799 ($200 off)
- 14" MacBook Pro, M1 Pro, 10-core CPU, 16-core GPU, 32GB, 1TB, Space Gray: $1,999 ($900 off + $60 off AppleCare)
- 14" MacBook Pro, M1 Pro, 8-core CPU, 14-core GPU, 32GB, 512GB, Silver: $1,799 ($600 off + $60 off AppleCare)
16-inch MacBook Pro
- 16" MacBook Pro, M2 Pro, 12-core CPU, 19-core GPU, 16GB, 512GB: $2,249 ($250 off + $80 off AppleCare) at Adorama
- 16" MacBook Pro, M2 Max, 38-core GPU, 32GB, 1TB, Space Gray: $3,199 ($300 off + $80 off AppleCare) at Adorama
- 16" MacBook Pro, M1 Pro, 10-core CPU, 16-core GPU, 32GB RAM, 512GB, Space Gray: $1,849 ($1,050 off + $80 off AppleCare) at Adorama
- 16" MacBook Pro, M1 Max, 10-core CPU, 24-core GPU, 64GB RAM, 1TB, Silver: $2,599 ($1,100 off + $80 off AppleCare) at Adorama
- 16" MacBook Pro M1 Max, 32C GPU, 32GB Memory, 1TB SSD, Space Gray + AC: $2,799 ($1,100 off) at B&H
- 16" MacBook Pro M1 Max, 32C GPU, 64GB Memory, 4TB SSD, Silver + AC: $3,299 ($2,000 off) at B&H
Desktop Macs
Even Apple's 2023 Mac mini and Mac Studio are heavily discounted for Prime Day 2023. Here's a sampling of our favorites, with exclusive deals at your fingertips in our Mac Price Guide.
Mac mini
- Mac mini M2, 8-core CPU, 10-core GPU, 8GB, 256GB: $549 ($50 off) at Apple resellers
- Mac mini M2 Pro, 10-core CPU, 16-core GPU, 32GB RAM, 1TB SSD: $1,749 ($150 off) at Adorama
Mac Studio
- M2 Max Mac Studio (12-core CPU, 30-core GPU), 32GB, 512GB: $1,849 with promo code APINSIDER at Adorama
Official Apple Accessories
Stay connected with Apple's diverse range of accessories. These innovative devices are designed to elevate your productivity and enhance ease of use. Whether you're in need of reliable item tracking, professional-grade typing capabilities, or seamless navigation within your ecosystem, there's an accessory that's perfect for you. Don't miss out on the chance to grab some essential add-ons at a huge discount on Prime Day.
- Apple AirTag 4-pack, was $99, now $88.49 (11% off) at Amazon
- Apple Pencil 2 was $129, now $89 ($40 off) at Amazon
- Apple Pencil (1st Generation) was $99, now $79 ($20 off) at Amazon
- Apple Magic Trackpad Wireless Bluetooth for Mac or iPad was $129, now $114.99 (11% off) at Amazon
TVs and Computer Monitors
Prime Day offers an excellent opportunity to find incredible deals on TVs and displays. From high-resolution smart TVs to sleek monitors, there's something for everyone, allowing you to enhance your viewing experience at an affordable price. Don't miss out on the chance to score great deals on TVs and displays during Prime Day.
Televisions
- Pioneer 50-inch LED 4K UHD Smart Fire TV was $419.99, now $199.99 (52% off) at Amazon
- 32-inch Amazon Fire Smart TV was $199.99, now $129.99 ($70.00 off, 35% off) at Amazon
- 43-inch Amazon Fire TV Omni Series Smart TV, 4K, UHD, with Alexa for (normally $399.99, 75% off) for $99.99 at Amazon
- VIZIO Chromecast TV $168.00 at Amazon
- 50-inch Amazon Fire Smart TV 4K, was $449.99, now $289.99 ($160 off) with Amazon Prime
- 43-inch Amazon Fire 4K TV was $369.99, now $229.99 ($140 off) with Amazon Prime
Samsung The Frame 55-inch TV was $1645.98, now $987.99 ($657.99 off) at Amazon-Sold out
Computer monitors
- Samsung M8 32-inch 4K UHD Smart Monitor & Streaming TV with Slim-fit Webcam in Pink: $389.99 ($210 off) at Amazon
- KOORUI 24 Inch Computer Monitor -FHD 1080P Gaming Monitor 165Hz was $115.99, now $109.99 (5% off) at Amazon
- ARZOPA Portable Monitor 15.6-inch Display USB C and HDMI w/ smart cover was $189.99, now $95.99 (49% off) at plus, take $20 of via coupon at Amazon
Home Theater
Whether watching solo, or entertaining a crowd, the perfect home theater set-up is only a click away on Amazon Prime Day. Get the best discounts on everything needed to elevate your entertainment experience and keep all eyes glued to the screen.
- XGIMI Horizon Pro 4K Projector, 2200 ANSI Lumens: $1,499 ($200 off) at Amazon
- 4K Smart Projector w/ 8000+ apps, was $599.99, now $399.99 ($200 off) with Prime, plus an extra $100 off via coupon at checkout
- Vizio 2.1 Home Theater Sound Bar w/ Wireless Subwoofer was $149.99, now $99.99 (33% off) at Amazon
- LG S65Q Wireless High-Res Audio Sound Bars for TV was $399.99, now $154.99 (61% off) at Amazon
- Nakamichi Shockwafe Ultra 9.2.4 Dolby Atmos/DTS:X Soundbar w/ dual 10-inch Subwoofers & four rear Surround Sound Speakers was $1499, now $1,097.99 (27% off) at Amazon
For the home - smart home appliances & gear
Smart home appliances have transformed our living spaces. With connectivity and intelligent features, they offer convenience and efficiency. From smart thermostats to voice-activated assistants, these appliances can do anything from enhancing comfort to providing security. Automate tasks, save energy, and create a personalized home with deals on smart home appliances this Prime Day.
Robot vacuums
- Roborock S7 Robot Vacuum and Mop was $649.99, now $359.99 (45% off) at Amazon
Shark AI Ultra Self Empty Robot Vaccum was $599, now $419.99 (30% off) at Amazon-Sold out- ZCWA Robot Vacuum and Mop Combo was $539.99, now $164.96 (69% off) at Amazon
Doorbells, door knobs & cams
- Meross Smart Home products: save up to 40% at Amazon
HOLOMARQ Smart Door Knob with Keypad HomeKit Over Thread was $89.99, now $71.99 (20% off) at Amazon-Sold out- Google Nest Thermostat: Was $129.99, now $84.99 (35% off) with Amazon Prime
- Arlo Essential Video Doorbell was $199.99, now $69.99 (65% off) with Amazon Prime
- Blink Wired Floodlight Camera was $99.99, now $49.99 (50% off) with Amazon Prime
Small appliances
- Cafe Bellissimo Semi Automatic Espresso Machine + Milk Frother, WiFi connected, matte white was $579, now $479 (17% off) at Amazon
Airversa HomeKit Air Purifier with Thread was $179.99, now $135.99 at Amazon-Sold out- Chefman TurboFry Touch Air Fryer XL 8-QT was $119.99, now $69.99 (42% off) at Amazon
- Vitamix 5200 Blender was $549.99, now $299.95 (45% off) at Amazon
Amazon Devices
It comes as no surprise that Amazon Devices receive significant markdowns on Prime Day. This annual event presents the perfect chance to grab incredible deals on a diverse selection of Amazon products, ranging from smart home devices, speakers, and tablets to e-readers and TVs. Whether you're aiming to elevate your smart home configuration or expand your collection of gadgets, Prime Day offers the ideal opportunity to take advantage of discounted prices on a wide array of Amazon Devices.
- 43-inch Amazon Fire 4K TV was $369.99, now $229.99 ($140 off) with Amazon Prime
- 50-inch Amazon Fire smart TV 4K, was $449.99, now $289.99 (36% off) with Amazon Prime
- Amazon Fire HD tablet , was $189.99, now $89.99 (53% off) with Prime
- Amazon Fire TV Stick 4K, was $54.99, now $24.99 (55% off) at Amazon with Prime membership
- Amazon Echo Show HD smart display w/ 13 MP camera was $129.99, now $59.99 (54% off) with Amazon Prime
- Fire TV Stick 4k $22.99 (54% off)with Amazon Prime
- Ring Video Doorbell was $99.99, now $54.99 (45% off) with Amazon Prime
Games & Software
Prime Day is a gamer's paradise, offering exclusive discounts on consoles, controllers, and accessories for both hardcore gamers and casual players. In addition, there are fantastic deals on software, including productivity tools and essential creative software. Don't miss the chance to literally up-your-game on Prime Day.
Software
- Microsoft Office for Mac Home & Business 2021 now $29.97 (86% off) at StackCommerce
- Windows 11 Pro now $29.97 (84% off) at StackCommerce
- Pick up Scrivener 3 for $29.99 (54% off) AppleInsider's shop
- For new US users, a lifetime learning subscription to Babbel is just $179.97 (54% off)
- One year, 240+ apps. Get a subscription to SetApp for $84.99
Gaming
- 6-in-1 Steam Deck Docking Station was $49.99, now $19.99 (60% off) at Amazon
- Logitech G Cloud Handheld Portable Gaming Console 7-inch Touchscreen was $349.99, now $299.99 (14% off) at Amazon
- Fire TV Gaming Bundle: Fire Stick and Luna Controller was $109.98, now $56.98 (48% off) with Amazon Prime
- Mario + Rabbids Sparks of Hope was $59.99, now $39.99 ($20 off) at Amazon
- Kinhank Super Console X2 Video Game Console pre-loaded w/ 100,000 Retro Games
was $129.99, now $103.99 (20% off) at Amazon
Accessories
Prime Day is the perfect time to uncover amazing deals on computer accessories and peripherals. Whether you're in search of a new mount, dock, case, or card, there's an accessory that will enhance your computing experience. Take advantage of this opportunity to make your computing tasks more enjoyable and efficient. Don't miss out on the chance to seize incredible deals on computer accessories during Prime Day!
- Save 30% sitewide on iPhone cases, Apple Watch bands & chargers at Nomad
- Pivo Pod Max was $249.99, now $174.99 (30% off) at Amazon via coupon
- Blue Yeti Microphone, was $129.99, now $89.99 (31% off) with Amazon Prime
- Drop ALT Mechanical Keyboard - Space Gray, Halo Clear: $160 (20% off) with Amazon Prime
- Canon imageCLASS Wireless 2-Sided Laser Printer $69.99 (61% off) with Amazon Prime
- Logitech Creators Condenser Microphone: $79.99 (38% off) with Amazon Prime
- Samsung 15W Wireless Charger Duo was $89.99, now $42.75 (52% off)at Amazon
- Mini wireless Bluetooth speaker (Black), was $40, now $18.69 (53% off) at amazon
Cameras
Attention all shutterbugs and cinephiles! Prime Day is here, bringing incredible camera deals that will leave you speechless. Upgrade your gear, elevate your skills, and capture every special moment. Point-and-shoot, mirrorless cameras, and powerful DSLRs are on sale for every skill level.
- Panasonic Lumix GH6 mirrorless camera was $2,199.99, now $1,697.99 (23% off) at Amazon
- Fujifilm Instax Mini 12 Instant Camera was $79.95, now $69.95 (13% off) at Amazon
- Sony Alpha a7 w/ E-mount 28-70mm lens was $1731.20, now $998 (42% off) at Amazon
- Canon EOS R6 Mirrorless Camera was $2499.00, now $1999.00 (20%off) at Amazon
- Canon EOS 5D Mark IV Full Frame Digital SLR Camera Body was $2699.00, now $2499.00 ($200 off)at Amazon