Fall Prime Day 2024 Apple Discounts

Amazon's Fall Prime Day is here, but top bargains are in effect right now on Apple products and beyond. Save on AirPods, the latest MacBooks, iPads and HomeKit gear, some at the year's best prices.

Jump directly to all of Amazon's Gold Box specials to save up to 75% right now.

Shop the Amazon sale

Product prices and availability are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.

Amazon Prime Day deals to grab right now

The official Prime Day ran July 16-17, 2024, but Amazon is launching a second Prime Day, dubbed Prime Big Deal Days, that runs October 8-9. During the event, price wars are in effect on even the latest Apple hardware. A sampling of the top bargains available right now can be found below, but hundreds of additional discounts on Apple products (and monitors too) can be found in our Apple Price Guide, which tracks the cheapest prices across leading Apple resellers.

AirTag markdowns

AirTag prices start at just $24.

AirTag: $24.99 ($5 off)
AirTag 4-pack: $79.98 ($20 off)

Apple Watch sale

Apple Watch Series 9 smartwatch with a blue watch face displaying time, on a gray background.

Apple Watch discounts encompass Series 9, SE 2 and Ultra styles.

Ultra 2 with new Black Titanium Case (select bands): $734.89 ($60 off)
Series 10 GPS with 42mm Aluminum Case (select colors): $383.28 ($17 off)
Series 9 GPS with 41mm Aluminum Case (select colors): $299 ($100 off)
SE 2 GPS with 40mm Aluminum Case (select colors): $169.99 ($80 off)
SE 2 GPS + Cellular with 44mm Aluminum Case (select colors): $249.99 ($70 off)

Check out even more deals in our Apple Watch Price Guide.

AirPods savings

AirPods next to their open charging case on a wooden surface, with a plant leaf and HomePod speaker in the background.

AirPods prices have dipped to as low as $89.

AirPods 4: $119.99 ($10 off) - New for 2024
AirPods Pro 2 with USB-C Port: $168.99 ($80 off)
AirPods 3 with Lightning Charging Case: $129.99 ($40 off)
AirPods Max Over-Ear Headphones with Lightning Connector: $394.95 ($155 off)

Beats discounts

Beats Powerbeats Pro Wireless Earbuds: $149.99 ($100 off)

iPad sale

iPad 10th Generation on desk next to HomePod mini and AirPods Max headphones.

Dozens of iPads are eligible for steep savings.

iPad 9th Generation (64GB, Wi-Fi): $199 ($130 off)
iPad 10th Generation (64GB, Wi-Fi): $299 ($50 off)
iPad mini 6 (64GB, Wi-Fi): $349.99 ($150 off)
iPad Air 6 (64GB, Wi-Fi): $546 ($53 off)
iPad Pro 11-inch with M4 (512GB, Standard Glass): $1,049 ($150 off) with on-page coupon
iPad Pro 13-inch with M4 (256GB, Standard Glass) Silver: - $1,149 ($150 off) with on-page coupon
iPad Pro 13-inch with M4 (2TB, Standard Glass): $2,099 ($200 off)

Apple Pencil blowout

Apple Pencil Pro: $98 ($31 off)
Apple Pencil 2: $89.97 ($40 off)

MacBooks as low as $649

Save on Apple's entire line of MacBooks, including the new M3 Air.

MacBook prices have dropped to as low as $649, and even new M3 MacBook Air models are eligible for bonus savings.

MacBook Air

New M3 MacBook Air models are up to $200 off, plus $40 off AppleCare with promo code APINSIDER at Adorama
M3 13" (8-core GPU, 8GB RAM, 256GB SSD): $849 ($150 off)
M2 13" (8-core GPU, 8GB RAM, 256GB SSD): $749 ($150 off)
M1 13" (7-core GPU, 8GB RAM, 256GB SSD): $649 ($350 off) at Walmart

Shop deals across every model in our Mac Price Guide.

MacBook Pro (current models)

M3 14" 8C CPU, 10C GPU, 8GB, 256GB, Silver: $1,299 ($300 off)
M3 14" 8C CPU, 10C GPU, 16GB, 1TB, Silver: $1,599 ($400 off) with on-page coupon
M3 Pro 14" 11C CPU, 14C GPU, 18GB, 512GB, Space Gray: $1,699 ($300 off) at Best Buy
M3 Pro, 12C CPU, 18C GPU, 18GB RAM, 512GB SSD: $1,999 ($500 off) at Best Buy
M3 Max, 14C CPU, 30C GPU, 36GB RAM, 1TB SSD: $2,999 at Best Buy & at Amazon ($500 off)
M3 Max, 16C CPU, 40C GPU, 48GB RAM, 1TB SSD: $3,499 ($500 off)

MacBook Pro (closeout models)

M2 Pro 16" 12C CPU, 19C GPU, 16GB RAM, 512GB SSD, Silver: $1,798.99 ($701 off) with promo code APINSIDER at Adorama

iMac & Mac mini

The lowest prices of the year are in effect on Apple desktops.

Mac mini

M2 Mac mini (8-core CPU, 10-core GPU), 8GB, 256GB: $499.99 ($100 off) with on-page coupon
M2 Mac mini (8-core CPU, 10-core GPU), 8GB, 512GB: $649 ($150 off) with coupon code APINSIDER at Adorama
M2 Mac mini (8-core CPU, 10-core GPU), 16GB RAM, 256GB SSD: $749 ($50 off) with promo code APINSIDER at Adorama
M2 Mac mini (8-core CPU, 10-core GPU), 16GB RAM, 512GB SSD: $899 ($100 off) with promo code APINSIDER at Adorama
M2 Pro Mac mini (10-core CPU, 16-core GPU), 16GB RAM, 512GB SSD: $1,149 ($150 off) with on-page coupon at Amazon
M2 Pro Mac mini (10-core CPU, 16-core GPU), 32GB RAM, 512GB SSD: $1,499 ($200 off)
M2 Pro Mac mini (10-core CPU, 16-core GPU), 32GB RAM, 1TB SSD: $1,749 ($150 off) with promo code APINSIDER at Adorama
M2 Pro Mac mini (12-core CPU, 19-core GPU), 32GB RAM, 1TB SSD: $1,999 ($200 off) with discount code APINSIDER at Adorama

iMac

M3 8-core GPU, 8GB RAM, 256GB SSD, Gigabit Ethernet, Magic Keyboard, Pink: $1,195 ($104 off) with promo code APINSIDER at Adorama
M3 10-core GPU, 16GB RAM, 512GB SSD, Gigabit Ethernet, Magic Keyboard with Touch ID & Numeric Keypad, Pink: $1,749 ($150 off) with promo code APINSIDER at Adorama
M3 10-core GPU, 24GB RAM, 2TB SSD, Gigabit Ethernet, Magic Keyboard with Touch ID & Numeric Keypad, Green: $2,499 ($230 off) with promo code APINSIDER at Adorama

Find even more discounts in our 24-inch iMac Price Guide...

Accessories from $7.48

Enhance your Apple setup with chargers and accessories that start at just $7.99.

Docks

CalDigit TS4 Thunderbolt 4 Dock: $379.99 ($20 off)

Chargers

Apple 20W USB-C Power Adapter - iPhone Charger with Fast Charging Capability: $14.99 (21% off)
Apple MagSafe Charger: $32.49 ($5 off)

Adapters

Apple Lightning to 3.5 mm Headphone Jack Adapter: $6.99 (22% off)

Exclusive Deals Through AppleInsider

Apple AirPods Pro 2 USB-C

Find the lowest prices on the entire lineup in our AirPods Price Guide.

Buy for $199

iPad 10th Generation

Deals are also available on the iPad Air & iPad Pro in our iPad Price Guide.

Buy for $319

M3 MacBook Air 13-inch

Save on both 13-inch & 15-inch models in our Mac Price Guide.

Buy for $999

MacBook Pro 14-inch M3 Pro

Every model is eligible for exclusive discounts in our 14-inch MacBook Pro Price Guide.

Buy for $1,699

MacBook Pro 16-inch M3

Snap up bonus savings on every configuration in our 16-inch MacBook Pro Price Guide.

Buy for $1,999

What is Amazon Prime Day?

Founder Jeff Bezos and company pitched the first Prime Day as a celebration of the Amazon website's 20th anniversary

Founder Jeff Bezos and company pitched the first Prime Day as a celebration of Amazon's 20th anniversary

Amazon Prime Day is an annual shopping holiday designed to rival events like BF and Cyber Monday. The sale lasts two days, typically in mid-July.

Amazon staggers many shorter deals throughout the two-day event. It includes many limited-time discounts that may only last several hours. High-demand items frequently sell out before the deal expires.

Amazon announces some deals in advance — often including Amazon-made devices like Kindle and Echo. However, "Flash Deals" often remain a mystery until they go live on the website.

The surprise factor encourages customers to check back continually, leading to unplanned purchases. The continual discovery of new offers can also bring about non-stop media coverage, essentially providing Amazon with free advertising throughout the entire two-day event.

FAQ

Here's a rundown of frequently asked questions about the annual shopping holiday:

When is Amazon Prime Day?

Amazon Prime Day 2024 starts in July 2024, although exact dates have yet to be announced.

Per the company's blog post:

Prime Day will take place in the following countries: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK.

Prime Day 2022 occurred on July 12 and 13, with a Prime Early Access Sale following on October 11 and 12 that provided shoppers with early access to holiday deals. Prime Day 2023 ran July 11-12, 2023 and a second Prime Day called Prime Big Deal Days is set for October 11-12.

From 2015 to 2019, Amazon held Prime Day in mid-July. The online seller held the first Prime Day in honor of the website's 20th anniversary that month.

Due to the COVID-19 pandemic, Amazon pushed back the 2020 event to October.

The mid-July timeframe was reinstated in 2022.

Does Amazon Prime Day include Apple deals?

Yes. The 2022 iteration featured a hefty discount on the Apple Watch Series 7, discounting it by $120 with prices as low as $279. AirPods with Wired Case were also on sale for $89.99, the cheapest price seen in 2022.

In 2021, the sale included numerous Apple products, including AirPods deals for $60 off, $120 off an Apple Watch Series 6, and up to $200 off M1 MacBooks.

In 2019, Amazon became an official Apple Authorized Reseller. Llistings described as both "sold by" and "ships from" Amazon.com are guaranteed to be official Apple products.

In recent years, Prime Day has included Apple deals

In recent years, Prime Day deals have included Apple accessories

Third-party resellers can sell Apple products on Amazon, but they may present some risk of receiving counterfeits, open-box items listed as new, or other issues.

Viewing seller ratings and reviews can help shoppers discern whether a particular deal is trustworthy.

When was it held in the past?

Amazon's official Prime Day events have fallen on the following dates:

2015 - July 15
2016 - July 12
2017 - July 11 and 12
2018 - July 16 and 17
2019 - July 15 and 16
2020 - October 13 and 14
2021 - June 21 and 22
2022 - July 12 and 13
2023 - July 11 and 12

Amazon postponed the 2020 event due to the COVID-19 pandemic. The company returned to running the sale in the normal July spot for 2022.

Does Amazon Prime Day have good deals?

Amazon's sales often provide steep discounts from standard retail pricing.

In 2015, the event's first year, customers complained that most sale items were far from popular. Social media users criticized the event for serving as little more than an "Amazon garage sale."

Today, Amazon's shopping event has much better deals than in its divisive first year

However, the company began offering more appealing sale items in subsequent years. In 2016, Amazon said customers placed 60% more orders than in the first year.

Today, Prime Day's high-profile deals are much closer to Black Friday sales than they were at the beginning.

Does it require a Prime Membership?

Yes, Prime Day deals are only available to Amazon Prime members. An Amazon Prime subscription costs $139 annually or $14.99 per month. The pricing for a Prime Membership has increased in the past year, but trials are available and may be utilized during Prime Day to take part in the deals available for purchase.

Is there a Prime student discount?

Yes, Amazon has a Prime student discount program. Students can pay $69 per year or $7.49 per month. Currently, you may try Amazon Prime Student with a free 6-month trial. Following the trial, you'll pay just $7.49 a month. Students are required to submit documentation to verify their eligibility.

How much money do customers save?

Amazon says that customers saved $1.7 billion during the 2022 shopping event.

What are the most popular items?

According to Amazon, its Amazon Music promotions offered the best deal ever for Prime members and drove more sign-ups for Amazon Music Unlimited worldwide than any other Prime Day.

The company listed top-selling item types, excluding Amazon devices, from several other regions:

United States: Waterpik Electric Water Flosser
Germany and Austria: Samsung Galaxy Tab A7 Android Tablet
France: Philips OneBlade replacement blades
Singapore: Vita Coco Natural Coconut Water
Australia: DualSense Wireless Controller for the PlayStation 5
United Arab Emirates: Fairy Lemon Dishwashing Liquid Soap

Amazon says the Fire TV Stick 4K with Alexa Voice Remote was the most popular global purchase. The company also mentioned that customers purchased a record-setting number of Fire TVs, from brands including Toshiba and Insignia.

How much money do third-party sellers make?

According to an Amazon press release with 2023 stats:

The first day of Prime Day, July 11, was the single largest sales day in company history.

Does the event include anything other than deals?

In 2018, Amazon began partnering with artists to include live concerts for Prime customers. That year, the firm held an event with Ariana Grande that streamed on Amazon Video and Twitch. A 2019 concert featured a performance by Taylor Swift and other popular musical acts. In 2021, Amazon offered the Prime Day Show, featuring music from Billie Eilish, Kid Cudi, and H.E.R.