The CEO of the Cinemark movie theater chain says that despite comparatively low takings for the epic "Killers of the Flower Moon," Apple is seeing "real value."
Killers of the Flower Moon
Martin Scorsese and Eric Roth's "Killers of the Flower Moon" proved to be a box office flop -- despite initially promising early figures -- bringing Apple just $23 million in its opening weekend. That's $23 million against a reported $200 million production cost for the film, and an unknown marketing spend.
Nonethess, Cinemark CEO Sean Gamble told analysts during the firm's earnings call, that both Apple and Amazon are "very pleased" with the results of their theatrical screenings.
"There's real value they see in this space," said Gamble, according to Deadline magazine.
"[Apple is] really just getting going," continued Gamble. "They had been operating on a slightly smaller level, and now they're in business with major filmmakers."
"They've got three huge releases over the next five months, meaning 'Killers of the Flower Moon,' 'Napoleon' and 'Argylle,'" he said. "All are reaching theaters through distribution partnerships with major studios, but unlike 'CODA' or past Apple films, the trio will spend several weeks in theaters before streaming on Apple TV+."
"Napoleon" is due to be released in theaters on November 22, 2023. "Argylle" is scheduled for February 2024 in theaters.
As yet, Apple has not announced streaming dates for any of these films.