Apple has released a new ad for the Apple Vision Pro on its official YouTube channel, showing the various ways that the headset can incorporate spatial computing into the wearer's environment.
'Hello Apple Vision Pro' ad spot
Posted to the official Apple YouTube channel on Sunday, the minute-long ad spot titled "Hello Apple Vision Pro" starts off by showing a man putting on the headset for the start of the working day. After donning the device, eye tracking and a finger pinch is used to open up Keynote, before Messages is brought into view.
The video then shifts to a man watching a movie on a couch, making the screen bigger with a gesture. The rest of the commercial shows other situations where the headset could be useful, including a FaceTime call, a man viewing a panorama, and a woman blocking out her surroundings while on a plane to watch a film without distractions.
Throughout the spot, the users are shown to see their local environment, including working on a Magic Keyboard and playing soccer with a child.
At the end, a close-up of the EyeSight feature is depicted, as the man sticks his tongue out at his daughter.
Accompanied throughout by Roger Hodgson's "Dreamer," the ad concludes in typical Apple fashion with the Apple logo.
The ad spot appears less than a week before the first Apple Vision Pro headsets reach consumer hands and heads on February 2.