Presumably they get enough clicks out of it to pay for the devices, but once again YouTubers are destroying the new iPad Pro even though Apple's latest design turns out to make that substantially harder this time.
If you break an iPad, it breaks. You heard it here first.
"Can it survive everyday life?" says one YouTuber, JerryRigEverything, as he proceeds to put a new M4 iPad Pro through anything but everyday life.
"Hit subscribe for more videos like this because they're very expensive," says AppleTrack, going wide-eyed at the cost of his own decision to do this nonsense.
YouTubers say they're spending this money so that they and they alone -- apart from all the others -- can prove whether you need to be careful with your iPad and avoid deliberately smashing it. Because of course a YouTuber is going to put an iPad through as much durability testing with scientific rigor as Apple.
Of course, this is all to help us chose the right iPad when we need one to shove under a truck.
It's painful to see the work of thousands of people across the world being treated this way. There is an argument, of course, that Apple is making literally millions of these devices and as long as it's got your money, it won't care.
But forget Apple the company, think of the people who created this iPad. That's their work these YouTubers are so casually defacing and then completely destroying.
And then they're saying gosh, it broke. Every designer, every engineer, every one involved in that iPad is being told they aren't good enough because it's possible to break this thing. Apple fail!
JerryRigEverything does start by showing that his new iPad Pro "might have arrived with a slight bow in the housing." He uses an angle finder to show that, yes, the iPad Pro was 0.1 degrees off perfectly straight.
It just doesn't stay that way as, after cutting the back, scouring the screen and then emulating what happens when you put your back into bending the thing, it bends until it breaks.
JerryRigEverything finds "no glaring build quality issues," and he does say that the 0.1 degree issue is less than he expected. And he's very impressed at Apple's addition of an extra spine that supports the structure.
But then at the end, when he's destroyed the iPad, he says "there's no recovering from this catastrophic failure." Really. What a surprise.
"It is just stupid how strong this new iPad Pro is," says AppleTrack. Uh-huh.
"All things considered the thinnest iPad Pro should not be performing as well as it is," he continues. "A lot of people don't believe me, but as soon as I saw that new iPad Pro, I needed to know like, is it a durability risk?"
"And the answer is no, no, it is not," he says. "These new iPad Pros are going to broadly hold up even though they are ridiculously thin [and] the OLED display, especially the tandem design is crazy durable."
YouTube videos that do this are wasting expensive iPads, and there is not one single benefit to users. Yet they will keep on making these videos that prove very little other than YouTube pays, as long as people keep watching.