As the fall semester approaches, Apple wants college students worldwide to return to campus armed with MacBooks and iPads.
Apple shares how college students use Mac & iPad
Apple claims the Mac and iPad are popular among students because of their longevity, portability, and reliability. They're used for app development, organic chemistry note-taking, video editing, and presentation design.
The company has shared some student stories about incorporating Apple products into their academic lives.
Brayden Gogis, a Taylor University junior majoring in mechanical engineering and biochemistry, praises the MacBook Air's portability and power. "My MacBook Air goes with me everywhere I go and excels at all the work I demand from it, whether running AutoCAD to design a new machine, taking notes for organic chemistry, or building my next app in Xcode -- MacBook Air unlocks completely new possibilities for me."
Yoora Jung, second-year medical student at Touro University California in Vallejo, California
Yoora Jung, a second-year medical student at Touro University California, uses her iPad Air and MacBook Pro for note-taking, organizing, and content creation. "I use iPad Air and Apple Pencil to take handwritten notes using Notability and to organize lecture materials for effective study sessions," Jung says.
She's excited about the new Apple Intelligence features, which will streamline her review process and help her craft professional emails.
Anuj Pachhel, a recent graduate of Government Medical College in Nagpur, India, found his MacBook Pro invaluable in managing medical school challenges. He praised its battery life and speed, which helped handle his academic workload.
He highlights DaVinci Resolve Studio, a video editing software that utilizes the MacBook Pro's fast Neural Engine, as one of his favorite tools.
Anuj Pachhel, recent graduate of Government Medical College, Nagpur, in Nagpur, India
"The Mac is so powerful at handling challenging tasks," Pachhel explains. "I particularly love DaVinci Resolve Studio, as it uses many artificial intelligence features that tap the fast Neural Engine of my MacBook Pro, improving my editing speed."
Apple's back-to-school offerings
Apple a limited-time offer for college and graduate students, their parents, and teachers. They can get a $150 gift card with a Mac or iPad purchase, available at Apple Stores and online.
Students can also enjoy discounted education pricing and 20% off AppleCare+. Apple offers trade-in options and 0% interest financing.
To help students choose, Apple has introduced a new "Today at Apple" session and a "Help me choose" service. Students can also consult specialists for personalized advice.
AppleInsider has buyer's guides for the iPad and the Mac, where students and others can find deals that may be better than what Apple offers.