Apple's special event will be taking place on September 10 with an in-person event at Apple Park showing off a bronze iPhone 16 Pro, according to a dubious shared invite.
An alleged Apple Event invite [Majin Bu/X]
Apple is expected to send out invitations in the few weeks before its widely anticipated September special event. If one leaker is to be believed, it will be an in-person affair.
The image shared by serial leaker Majin Bu depicts what could easily be taken as an invite to an Apple Event. Using the heading "Ready. Set. Capture," the invitation includes an Apple logo using a bronze gradient effect.
It is likely that this color is selected due to rumors that Apple will introduce a bronze titanium model of iPhone 16 Pro.
The rest of the invitation seems fairly typical for an event email from Apple, including text inviting the recipient to "join us in person" at the Steve Jobs Theater in Apple Park.
The invite adds that it will be held on September 10, 2024, at 10 A.M. PT. An RSVP button appears just below.
According to what I was told by a source who asked to remain anonymous, the new Apple event where the iPhone 16 will be presented, will be held on September 10 2024.
-- Majin Bu (@MajinBuOfficial) August 19, 2024
This should be the cover of the invitation pic.twitter.com/7jGoafHaOU
While it could be a genuine invitation, a number of factors work against it being true. For a start, it seems to be a little early to actually receive an invitation to Apple Park, with a late-August message more likely.
Majin Bu also offers little help in confirming it is genuine. It was provided by a source who asked to remain anonymous, and Bu even admits "I have no way of verifying that this information is real."
It also doesn't help that the format of Apple's event invites is fairly easy to replicate by anyone with some design knowledge and awareness of Apple's typical styling tendencies.
What is most likely is that the date is correct. AppleInsider previously determined that September 10 was the most likely date for the event to be held.
The shared invite has a small chance of being actually genuine. However, you can certainly expect to see more similar attempts to create fake invites circulating social media before Apple actually distributes its real message.
Update August 20: It turns out that AppleInsider's suspicions were quite correct about it being a fake invite. It turns out that it was.
In a thread on X, @Lorevfx confessed to having made the invitation, along with a video showing how it was constructed. It was produced using "Figma and an AI-generated texture," they claim.
Fun fact: i made the "leaked" Apple Event invite in less than 10 minutes using figma and an Ai generated texture
— Lore (@lorevfx) August 20, 2024
and i sent it to the leaker just because i was bored pic.twitter.com/3tX9QgUy4p
Furthermore, a video is posted showing a conversation between Majin Bu and the faker, showing how the leaker was taken in by a story Lore admits "was quite stupid."
On their part, Majin Bu is graceful in admitting to being tricked, retweeting the explanation video and claiming they "appreciate your effort though, if you need someone for graphics contact this guy."
At the very least, this demonstrates the issue of rumor sharing and believing them as fact. Unless there's a history of accuracy from a source, a feasible explanation for its leakage, or other evidence to corroborate the claims, it's entirely probable that it's a fake.