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Apple's lowest-selling iPhones still crush rival premium flagships

Apple's lower-priced iPhone models might seem weak at first, but they're still outperforming nearly every other competitor in the smartphone market.

A recent report from Consumer Intelligence Research Partners (CIRP) claims Apple's low-end phones, like the discontinued iPhone mini and SE models, have struggled. They share that the data comprises under 20% of iPhone sales recently and dropping to just 5%.

The firm argues that the iPhone 16e also faces an unclear future as it replaces the budget-friendly SE model with a higher price point.

However, focusing only on internal percentages can be misleading.

Entry-level iPhone sales compared to rivals

Apple's least popular models outperform the flagship phones of many competing brands. In 2022, eight of the top ten best-selling smartphones globally were iPhones. This trend continues into 2025.

Bar chart depicts SE and mini sales percentages from 2020 to 2024, showing fluctuating trends with SE consistently higher. CIRP logo in the top right corner. iPhone model share by calendar quarter. Image credit: CIRP

For perspective, Apple's iPhone 14 alone represented 19% of all iPhone sales in 2023, surpassing entire smartphone lineups from rivals such as Google.

In contrast, Google's Pixel lineup rarely appears in global top-ten lists or even top-five. It struggles to match even Apple's most modest-performing models. For example, the company's market share of smartphone shipments in the U.S. maintained a 3% share from 2023-2024.

But that wasn't enough to make it onto the top five list. Instead, Google was relegated to "Others."

On the China side, represented through its subsidiary, Motorola, Lenovo held a 10% market share in the US smartphone market during Q4 2024. However, Vivo took the number one spot in China's smartphone shipments, at 18% in quarter four of 2024.

Apple doesn't need its entry-level models to dominate internally to remain commercially successful. The scale of the company's operations ensures that even lower-selling devices achieve sales volumes competitors dream of.

While CIRP suggests Apple struggles to market entry-level phones effectively, the broader picture tells a different story. Apple's entry-level offerings aren't just holding their own — they're often outselling the best efforts from other smartphone manufacturers.

7 Comments

eriamjh 18 Years · 1816 comments

The competition would LOVE to sell as much as Apple’s worst selling phones.   

2 Likes · 0 Dislikes
yyzguy 1 Year · 50 comments

Comparing sales of Apple phones to all other brands running Android doesn’t seem like a meaningful comparison.  Obviously the android market is diluted with countless devices vs a single company selling iOS devices.

1 Like · 1 Dislike
baconstang 11 Years · 1175 comments

Well then, if they ONLY sell as well as most other companies offerings, it sounds like it's time to refresh the Mini in the near future.
It won't put Apple out of business, and my 12 mini is getting a little long in the tooth (what ever that means).

2 Likes · 0 Dislikes
yyzguy 1 Year · 50 comments

Well then, if they ONLY sell as well as most other companies offerings, it sounds like it's time to refresh the Mini in the near future.
It won't put Apple out of business, and my 12 mini is getting a little long in the tooth (what ever that means).

I bought a refurbished 13 mini the day after the 16 E-waste was announced.  I wanted to replace my 2nd gen SE, and thought they would have a 4th generation SE.  

 The phrase “long in the tooth” is believed to originate from horses, or more specifically, a horse’s teeth. How so? Because the older a horse gets, the longer their teeth become. So it is possible to give an approximation for how old a horse is simply by looking at their teeth.

3 Likes · 0 Dislikes
eriamjh 18 Years · 1816 comments

Well then, if they ONLY sell as well as most other companies offerings, it sounds like it's time to refresh the Mini in the near future.
It won't put Apple out of business, and my 12 mini is getting a little long in the tooth (what ever that means).

yyzguy said:
Well then, if they ONLY sell as well as most other companies offerings, it sounds like it's time to refresh the Mini in the near future.
It won't put Apple out of business, and my 12 mini is getting a little long in the tooth (what ever that means).

I bought a refurbished 13 mini the day after the 16 E-waste was announced.  I wanted to replace my 2nd gen SE, and thought they would have a 4th generation SE.  

 The phrase “long in the tooth” is believed to originate from horses, or more specifically, a horse’s teeth. How so? Because the older a horse gets, the longer their teeth become. So it is possible to give an approximation for how old a horse is simply by looking at their teeth.
Funny how we use phrases properly but don’t know where they came from.   At least you used it properly.   And thanks for the historical reference.   I did not know of its derivation.     

Apple doesn’t think the mini has legs/sale potential worthwhile to justify existing.   It probably costs as much to produce as the new 16E based on component use, tooling, vendor prices, and volume.   


I see a lot of people talk about wanting a mini, but the vocal were not indicative of the sales.  It’s unfortunate for them.   

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