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Apple's iPhone dominated 2022 smartphone sales

The iPhone topped the list of best-selling smartphones for 2022 by a wide margin.

Apple continues to be the top-selling smartphone vendor in the world, with iPhone lines occupying eight of the top ten in global sales rankings for 2022.

Apple's iPhone lineup has consistently been popular with consumers, with models often appearing high up in sales lists. In a new worldwide ranking of best-selling smartphones in 2022, Apple has managed to dominate the board one more time.

According to Counterpoint Research's list of the Global Top 10 Smartphones, which uses data from the analyst firm's Global Monthly Handset Model Sales Tracker, iPhones take up eight of the spots, including the top three positions.

In the rankings, the iPhone 13 was first with a 5% share of the market across the year, followed by 2.6% for the iPhone 13 Pro Max, then 1.7% for the iPhone 14 Pro Max.

The iPhone 13 Pro was fifth with 1.6%, the iPhone 12 sixth at 1.5%, iPhone 14 seventh at 1.4%, and the iPhone 14 Pro eighth at 1.2%. The 2022 iPhone SE rounds out Apple's occupation in ninth place with 1.1%.

The only other vendor on the list was Samsung, with the long-time rival managing fourth place with 1.6% for the Galaxy A13, and tenth for the Galaxy A03 at 1.1%.


The iPhone 13's sales performance was spectacular, being in first place from January until August, before descending down to a respectable monthly 4th place. Counterpoint also says it was the best-selling smartphone in markets including China, the UK, US, Germany, and France.

It was also the first time a Pro Max variant drove more volume than other models in the same generation, with the iPhone 14 Pro Max doing just that with firsts in September to November. Early adopters and those upgrading to a higher variant are cited as contributors to its success.

"We believe the share of the top 10 smartphones will increase in 2023 as brands focus on clearing inventory and optimizing their launches," Counterpoint forecasts for the year ahead.

The firm continued, warning "We also expect brands to continue making their portfolios leaner in 2023 to minimize cannibalization. The number of active smartphone models in the global market has already fallen from over 4,200 in 2021 to around 3,600 in 2022."

While this could apply to most of the smartphone market, Apple's continued success will probably lead it to continue offering its usual product range.

The 2022 results mirror similar rankings covering 2021, when Counterpoint said the iPhone secured seven positions on the list, including the block of top five positions.