Tim Cook shares video to mark Chinese New Year on social media

By Andrew Orr

As China celebrates its New Year, Apple CEO Tim Cook shared a post on Weibo with a short film about a young man and his love for opera.

Chinese New Year

Cook's post shares a "story that shines a light on humanity, shows the power of pursuing one's passion, and reminds us all of what it takes to overcome life's obstacles."

Apple also shared a version of the video on YouTube with English subtitles. It's a story about a young man, his love for opera, and the spirit of persistence. Apple and director Peng Fei worked together to reinvent the Chinese Opera "Through the Five Passes."

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The Chinese New Year takes place on January 22, 2023, and Apple is capitalizing on the event with customized versions of its hardware. The latest launch is for a limited-edition release of AirPods Pro, personalized for the occasion.

The Year of the Rabbit variant of the AirPods Pro aren't hugely altered from the normal version. The charging case gains a special Year of the Rabbit engraving of the mammal running toward the viewer, while the retail box has the same image on the side in red.