Google now hikes prices for YouTube Premium too

By William Gallagher

Following price rises for the family sharing version of YouTube Premium, and then YouTube TV, the regular YouTube Premium subscription price is rising $2 per month.

In October 2022, YouTube Premium Family Plan jumped five bucks to $22.99/month -- and for subscribers via the App Store it was even worse at $29.99/month. Then in March 2023, the cost of YouTube TV went up eight bucks to $72.99.

Now according to its official site, YouTube Premium has raised its prices for US subscribers. It's the first increase since the ad-free YouTube service began in 2018.

YouTube Premium now costs $13.99/month, up from $11.99. The annual price has risen $20 to $139.99.

According to Reuters, members who signed up in 2018, or ones who initially subscribed via Google Play, will get three more months at the old price.