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YouTube Premium Family Plan gets a big price hike

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Apple users who are paying for the YouTube Premium Family Plan via in-app purchase will see a substantial price hike on top of an already steep increase for the service.

YouTube has begun informing customers that they will see a price hike on YouTube Premium family subscriptions starting November 21. The subscription will jump from $17.99 to $22.99.

However, it seems that those who subscribe through the App Store will be hit even harder. Instead of paying $22.99 per month, they'll pay $29.99 per month.

For many years, YouTube has been charging Apple customers paying with in-app purchases extra for YouTube Premium. The company is now explicitly saying that that it charges more to offset the 30% or 15% cut Apple takes from in-app purchases.

This may be the first time that the company is clear in the subscription dialog that the service is cheaper on the website itself, though.

YouTube was testing a program where it limited 4K video to Premium subscribers. That test has been stopped without any clarity from the service what its future intentions are regarding 4K video.



16 Comments

lkrupp 19 Years · 10521 comments

Well that’s rich since Google Play charges the same 30% Apple does.

ITGUYINSD 5 Years · 550 comments

lkrupp said:
Well that’s rich since Google Play charges the same 30% Apple does.

YouTube is Google.  Why would they charge themselves 30%?

steveusc 10 Years · 1 comment

Thank you Google, Alphabet or whatever you call yourself these days.  You gave me an excuse for my family to send a financial message right back to you by canceling you for unfairly censoring the conservative voice.  I prefer Rumble now anyway like many conservatives.  I’m sure your 1984 Orwellian Agenda to make everyone think like you is worth it to lose your conservative paying customers right?  Enjoy your lighter wallet.  Paypal I’m sure is enjoying it too.  I closed my account there a few days ago.  Now please increase the price of YouTube TV so we can make it a trifecta. 

cia 21 Years · 269 comments

steveusc said:
Thank you Google, Alphabet or whatever you call yourself these days.  You gave me an excuse for my family to send a financial message right back to you by canceling you for unfairly censoring the conservative voice.  I prefer Rumble now anyway like many conservatives.  I’m sure your 1984 Orwellian Agenda to make everyone think like you is worth it to lose your conservative paying customers right?  Enjoy your lighter wallet.  Paypal I’m sure is enjoying it too.  I closed my account there a few days ago.  Now please increase the price of YouTube TV so we can make it a trifecta. 

Lol snowflake got triggered.

/edit. Although you joined these forums in 2014 and only once have posted?  How's that work?

xyzzy01 15 Years · 145 comments

lkrupp said:
Well that’s rich since Google Play charges the same 30% Apple does.

It's entirely reasonable, just as it would be for Apple charging extra for Apple Music if paid through Google Play.