Despite writer strikes that took up a better part of the year, Apple TV+ has seen a significant uptick in both viewership and viewing hours in 2023.
Apple TV+
Apple TV+ viewership is up 42% year-over-year, thanks to films like "The Family Plan," plus series like "The Morning Show" and "For All Mankind."
The movie "The Family Plan," starring Mark Wahlberg premiered on December 15 and debuted as the most viewed movie ever for Apple TV, as pointed out by Deadline. According to inside sources, it has since become the most-viewed movie in the history of the service.
"The Morning Show" is Apple's most viewed series, and it saw a 20% audience increase during its third season. The critically-acclaimed newsroom drama has received numerous accolades, including Emmy, SAG, and Critics Choice awards.
Critically acclaimed "Lessons in Chemistry" is the most-viewed limited series on the streaming platform. Other works, such as "Messi in America," "Slow Horses," and "For All Mankind""For All Mankind" have helped bolster Apple TV+'s view hours, which have doubled compared to 2022.