In one of the few indications that Apple is preparing its stores for the launch of the Apple Vision Pro, a new cabinet has been spotted that will contain items used in headset demonstrations.
An Apple Store's Vision Pro storage. Oddly, it's not even the same height as the regular tables.
Apple is busy getting ready to put the Apple Vision Pro up for preorder from January 19, with sales beginning from February 2. As part of its preparations, it is gearing its U.S. Apple Stores up to offer demonstrations to potential buyers.
One of the changes is the appearance of a new cabinet on the showroom floor. Shared by Bloomberg's Mark Gurman on Monday via X, the wooden cabinet is shown at the end of a table.
This Apple Store has put a new cabinet on its showroom floor related to the Vision Pro quite a bit early. This is for storing items related to the demos. https://t.co/MPsLc1TIca pic.twitter.com/M6DIdeSgE3
-- Mark Gurman (@markgurman) January 15, 2024
The cabinet is nondescript and has four drawers, with no items placed on top and no overt labeling. It also sticks out a bit from the rest of the storefront, since it is a different width than the table and though it is wooden in appearance, it doesn't quite match up with the nearby table's coloring.
Apple customers heading to the Apple Store for a demonstration of the Apple Vision Pro will be taken to dedicated areas of the store, Gurman wrote on Sunday. The visit, including a demo that could take up to 25 minutes, will apparently include a face scan of the customer and a quickly assembled headset custom to their head dimensions and vision.
Given Apple's launch of a major new product for the company, as well as a need for dedicated demo areas, the cabinet is likely to be only a small part of in-store changes, with more to follow in the next few weeks.